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Jumlah Pengguna TikTok Global Bertambah Lagi pada Kuartal III 2024 | Databoks Home Jumlah Pengguna TikTok Global Bertambah Lagi pada Kuartal III 2024 Jumlah Pengguna TikTok Global Bertambah Lagi pada Kuartal III 2024 Jumlah Pengguna Aktif Bulanan TikTok Global (Kuartal I 2018-Kuartal III 2024) Sumber : Business of Apps, 10 Oktober 2024
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Penulis: Nabilah Muhamad
Editor: Adi Ahdiat
Menurut data Business of Apps, TikTok memiliki hampir 1,73 miliar pengguna aktif bulanan atau monthly active user (MAU) di seluruh dunia pada kuartal III 2024.
Jumlahnya bertambah sekitar 41 juta pengguna atau tumbuh 2,4% dari kuartal sebelumnya ( quarter-to-quarter /qtq), serta tumbuh 6,8% dibanding kuartal III tahun lalu ( year-on-year /yoy).
TikTok pertama kali meraih 1 miliar pengguna aktif pada kuartal III 2021. Business of Apps memprediksi, jumlahnya akan terus tumbuh hingga mencapai 1,8 miliar pengguna pada akhir 2024.
Sejalan dengan pertumbuhan pengguna, pendapatan TikTok pada kuartal III 2024 juga naik 11,77% (qtq) menjadi US$7,74 miliar. Sebelumnya, pada kuartal kedua tahun ini mereka mencetak pendapatan US$6,92 miliar.
(Baca: 10 Negara dengan Audiens Iklan TikTok Terbanyak Juli 2024 )
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