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Ini Saluran Jualan Online yang Banyak Dipakai Usaha Kecil pada 2024 | Databoks Home Ini Saluran Jualan Online yang Banyak Dipakai Usaha Kecil pada 2024 Ini Saluran Jualan Online yang Banyak Dipakai Usaha Kecil pada 2024 Saluran Jualan Online yang Digunakan Pelaku Usaha Kecil Indonesia (2024) Sumber : Mandiri Institute, November 2024
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Penulis: Adi Ahdiat
Editor: Adi Ahdiat
Aplikasi pesan instan seperti WhatsApp, Telegram, Line, dan sebagainya merupakan saluran jualan online utama usaha kecil di Indonesia.
Hal ini tercatat dalam laporan Mandiri Business Survey 2024 yang dirilis Mandiri Institute.
(Baca: Jumlah Pengguna E-Commerce di Indonesia Meningkat 2020-2024 )
Menurut laporan tersebut, dari 523 pelaku usaha kecil yang disurvei, ada 60% yang berjualan secara online pada 2024.
Di kelompok tersebut, mayoritas atau 69% berjualan melalui aplikasi pesan instan.
Ada cukup banyak juga yang menggunakan media sosial seperti Instagram, Facebook, dan sebagainya.
Sementara yang berjualan melalui aplikasi e-commerce , situs web pribadi, aplikasi transportasi online , live commerce , dan menggunakan jasa agen perjalanan online hanya sedikit seperti terlihat pada grafik.
(Baca: Jumlah Pengunjung Situs E-Commerce Indonesia Oktober 2024 )
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