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Jumlah Pengguna YouTube Global Turun Tipis pada Kuartal III 2024 | Databoks Home Jumlah Pengguna YouTube Global Turun Tipis pada Kuartal III 2024 Jumlah Pengguna YouTube Global Turun Tipis pada Kuartal III 2024 Jumlah Pengguna Aktif YouTube Global (Kuartal I 2010-Kuartal III 2024) Sumber : Business of Apps, 7 November 2024
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Penulis: Nabilah Muhamad
Editor: Erlina F. Santika
Berdasarkan data Business of Apps, jumlah pengguna aktif YouTube di seluruh dunia mencapai 2,73 miliar pengguna pada kuartal III 2024.
Jumlah pengguna aktif aplikasi video milik induk Google ini turun tipis 0,36% dibanding kuartal sebelumnya ( quartal-to-quartal qtq) yang sebanyak 2,74 milar pengguna. Sementara secara tahunan, pengguna aktif YouTube tumbuh 0,77% ( year-on-year /yoy).
Meskipun jumlah pengguna YouTube cenderung stagnan pada periode ini, tetapi pendapatannya naik 2,97% menjadi US$8,92 miliar pada kuartal III 2024.
"YouTube meraih 2,7 miliar pengguna aktif pada 2023, menjadikannya salah satu aplikasi paling populer di dunia, hanya tertinggal dari Google dan Facebook dalam total penggunaan," tulis Business of Apps dalam laporannya, Kamis (7/11/2024).
Secara tren, jumlah pengguna aktif YouTube di dunia terus bertambah selama lebih dari satu dekade terakhir.
Pada kuartal I 2020, jumlah pengguna aktif YouTube baru sebanyak 234 juta secara global. Peningkatan jumlah penggunanya tampak signifikan sejak awal pandemi Covid-19, yaitu pada 2020 seperti terlampir pada grafik di atas.
(Baca: MrBeast, YouTuber dengan Pengikut Terbanyak di Dunia )
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