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Pendengar Podcast Indonesia Terbesar ke-2 di Dunia | Databoks Home Pendengar Podcast Indonesia Terbesar ke-2 di Dunia Pendengar Podcast Indonesia Terbesar ke-2 di Dunia Persentase Pendengar Podcast terhadap Total Pengguna Internet Berdasarkan Negara, Kuartal III 2021 Sumber : GlobalWebIndex, DataReportal, 26 Januari 2022
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Penulis: Reza Pahlevi
Podcast podcast Indonesia menjadi yang terbesar kedua di dunia per kuartal III 2021.
Pendengar podcast di Indonesia mencapai 35,6% dari total pengguna internet berumur 16-64 tahun. Indonesia hanya kalah dari Brasil yang persentasenya mencapai 37%.
Meksiko berada di peringkat ketiga dengan persentase sebesar 34,5%. Lalu, Irlandia berada di peringkat keempat dengan persentase sebesar 29,3%.
Negara tempat lahirnya Spotify , Swedia, berada di peringkat kelima dengan pendengar podcast sebanyak 28,9%. Selain populer sebagai aplikasi musik, Spotify juga populer untuk para pendengar podcast .
Podcast menjadi konten audio favorit ketiga menurut laporan yang sama. Musik menjadi yang utama, acara radio kedua, dan buku audio (audiobook) keempat.
(Baca: Anak Muda Dominasi Jumlah Pendengar Podcast di Indonesia )
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