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Pelanggan Spotify Premium Global Terus Naik hingga Kuartal III 2024 | Databoks Home Pelanggan Spotify Premium Global Terus Naik hingga Kuartal III 2024 Pelanggan Spotify Premium Global Terus Naik hingga Kuartal III 2024 Jumlah Pelanggan Spotify Premium Global (Kuartal I 2018-Kuartal III 2024) Sumber : Spotify, 12 November 2024
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Penulis: Nabilah Muhamad
Editor: Erlina F. Santika
Berdasarkan laporan keuangan Spotify , perusahaan tersebut memiliki 252 juta pelanggan premium dari seluruh dunia pada kuartal III 2024.
Jumlah pelanggan aplikasi streaming musik berbayar ini tumbuh 12% dari kuartal III tahun lalu ( year-on-year/ yoy ).
Pada kuartal III 2024 pelanggan Spotify premium paling banyak berasal dari Eropa, proporsinya 38% dari total pelanggan premium global.
Lalu proporsi pelanggan Spotify premium dari kawasan Amerika Utara 27%, Amerika Latin 22%, dan gabungan negara-negara lainnya 13%.
Secara tren, jumlah pelanggan Spotify premium global terus bertumbuh dalam enam tahun terakhir.
Pada kuartal I 2018, jumlah pelanggan premiumnya baru 75 juta akun. Lalu jumlahnya terus bertambah hingga mencapai level tertingginya pada kuartal ketiga tahun ini.
Berkat kinerja positif ini Spotify mampu meraih pendapatan US$3,98 miliar pada kuartal III 2024. Sebanyak 88% dari pendapatan tersebut berasal dari pelanggan premium, dan sisanya dari pendapatan iklan.
Spotify memprediksi, pendapatannya akan tumbuh hingga 21% pada penghujung 2024 dan pendapatan dari segmen premium diproyeksikan naik 24%.
(Baca: 10 Aplikasi Musik Paling Banyak Diunduh 2023, Spotify Memimpin )
