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Whatsapp Kuasai Pasar Aplikasi Pesan Instan Global 2020 | Databoks Home Whatsapp Kuasai Pasar Aplikasi Pesan Instan Global 2020 Whatsapp Kuasai Pasar Aplikasi Pesan Instan Global 2020 Jumlah Pengguna Aktif Bulanan Aplikasi Pesan Instan (Oktober 2020) Sumber : Hootsuite, We Are Social, 20 Oktober 2020
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Penulis: Yosepha Pusparisa
Editor: Muhammad Ahsan Ridhoi
Whatsapp masih menjadi aplikasi pesan instan favorit di seluruh dunia. Aplikasi tersebut mampu menggaet 2 miliar pengguna aktif bulanan hingga Oktober 2020. Kendati demikian, jumlahnya menurun pada awal 2021 setelah Whatsapp mengumumkan akan berbagi data pengguna dengan Facebook, induk perusahaannya.
Telegram pada Oktober 2020 berada di urutan buncit dengan jumlah pengguna aktif bulanan terendah dibanding aplikasi pesan instan lain. Kala itu, Telegram baru memiliki 400 juta pengguna. Meski demikian, Telegram mendapat tambahan hingga 25 juta pengguna pada 11-13 Januari 2021 imbas kebijakan baru Whatsapp, seperti dilansir dari Techcrunch.
(Baca: Mayoritas Masyarakat Pilih WhatsApp sebagai Sumber Informasi Kredibel )
Kebijakan baru Whatsapp untuk berbagi data dengan Facebook menuai kontroversi. Sehingga jutaan penggunanya memilih hengkang dan beralih ke aplikasi pesan instan lain, seperti Telegram dan Signal. Kedua aplikasi itu disebut-sebut menyediakan keamanan data yang lebih menjanjikan ketimbang Whatsapp.
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