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Pengguna Instagram Stories Ungguli Snapchat | Databoks Home Pengguna Instagram Stories Ungguli Snapchat Pengguna Instagram Stories Ungguli Snapchat Jumlah Pengguna Aktif Harian Snapchat dan Instagram Stories Sumber : Statista, 2017
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Pada April 2017, pengguna harian Instagram Stories telah melampaui aplikasi sejenis yaitu Snapchat. Sekitar 200 juta akun menggunakan Instagram Stories setiap harinya, sedangkan Snapchat diprediksi berada pada angka 170 juta akun. Saat pertama kali kemunculannya pada Agustus 2016, Instagram Stories dituding telah menyontek fitur andalan di Snapchat. Fitur posting konten foto atau video sementara yang akan menghilang secara otomatis dalam 24 jam.
Meski menuai beberapa kontroversi, pengguna fitur ini terus tumbuh karena ditopang oleh pengguna Instagram yang memang sudah banyak sebelumnya. Secara umum, Instagram sendiri memiliki 600 juta pengguna aktif harian. Saat ini, beberapa fitur lain pada Snapchat juga mulai ditiru dan dikembangkan oleh Instagram Stories. Diprediksi, pengguna akan banyak beralih ke aplikasi ini dengan alasan lebih praktis.
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