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Pengguna TikTok Terus Bertambah sampai Kuartal I 2024 | Databoks
IKLAN

Pengguna TikTok Terus Bertambah sampai Kuartal I 2024

Jumlah Pengguna Aktif Bulanan TikTok Global (Kuartal I 2018-Kuartal I 2024)

Sumber : Business of Apps, 8 Juli 2024

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Disalin..
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Penulis: Nabilah Muhamad

Editor: Adi Ahdiat

12/7/2024, 15.22 WIB

Menurut laporan Business of Apps, TikTok memiliki 1,67 miliar pengguna aktif bulanan atau monthly active users (MAU) di seluruh dunia pada kuartal I 2024.

Jumlah tersebut naik 1,9% dari kuartal sebelumnya (quarter-to-quarter/qtq). Pada kuartal IV 2023 pengguna aktifnya sebanyak 1,64 miliar.

Pengguna aktif bulanan TikTok juga tumbuh 7,5% dibanding kuartal I tahun lalu (year-on-year/yoy)

Dalam beberapa tahun terakhir jumlah pengguna TikTok global konsisten bertambah, hanya pernah satu kali turun pada kuartal III 2020.

Meski penggunanya terus naik, pada kuartal I 2024 pendapatan Tiktok turun 8,3% (qtq) menjadi US$4,58 miliar atau Rp74,19 triliun (asumsi Rp16.190 per US$).

Sebelumnya, pada kuartal IV 2023 mereka sempat membukukan pendapatan US$4,99 miliar atau Rp80,9 triliun.

(Baca: Indonesia Masuk Jajaran Pengguna TikTok untuk Berita Terbanyak 2024)

IKLAN
TOPIK

Teknologi & Telekomunikasi
TAGS

Tiktok, pengguna tiktok, Aplikasi, Media Sosial, Konsumen, Konsumen online, Pengguna Media Sosial

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