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Survei: Gen Z Paling Banyak Berdonasi Digital saat Pandemi | Databoks Home Survei: Gen Z Paling Banyak Berdonasi Digital saat Pandemi Survei: Gen Z Paling Banyak Berdonasi Digital saat Pandemi Donasi Digital Berdasarkan Kelompok Usia Sumber : Kopernik, Gopay, 7 Desember 2020
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Penulis: Dimas Jarot Bayu
Editor: Aria W. Yudhistira
Hasil survei yang dilakukan Kopernik bersama Gopay menunjukkan, donasi digital meningkat di seluruh kelompok usia saat pandemi Covid-19. Peningkatan paling tinggi terjadi pada kelompok usia di bawah 24 tahun atau generasi Z.
Sebelum pandemi corona, generasi Z yang melakukan donasi digital sebesar 35%. Sejak pandemi corona, generasi Z yang melakukan donasi digital melonjak hingga 51%.
Generasi milenial yang melakukan donasi digital pada saat ini mencapai 40%, naik 9% dibandingkan sebelum pandemi corona yang sebesar 31%. Sementara, generasi X yang melakukan donasi digital sejak pandemi corona naik dari 24% menjadi 31%
Riset bertajuk GoPay Digital Donation Outlook 2020 tersebut menggunakan metode purposive sampling terhadap 1.319 responden di Sumatera, Jawa, Kalimantan, Sulawesi, Bali, dan Nusa Tenggara. Survei dilakukan pada Maret hingga Oktober.
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