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Porsi Iklan di Ponsel Bakal Kalahkan Televisi | Databoks Home Porsi Iklan di Ponsel Bakal Kalahkan Televisi Porsi Iklan di Ponsel Bakal Kalahkan Televisi Pendapatan Iklan Berdasarkan Media Sumber : Deloitte Touche Tohmatsu, 2019
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Penulis: Yosepha Pusparisa
Editor: Safrezi Fitra
Menurut Technology, Media, and Telecommunications Predictions 2020 , iklan ponsel akan terus tumbuh signifikan. Laporan yang ditulis Deloitte ini menjelaskan jenis iklan ponsel melalui internet digadang-gadang akan menggeser posisi iklan televisi sebagai iklan terbesar pada 2019. Dua tahun sebelumnya, iklan ponsel (internet) menguasai 20,8 persen pendapatan dari keseluruhan jenis iklan. Tahun 2020, pendapatannya akan meningkat menjadi 34 persen.
Ponsel pintar yang menarik para pengiklan adalah kemampuannya menampung iklan e-commerce . Pengguna ponsel pintar daat menemukan, melihat, membeli, dan memberi ulasan dengan praktis. Kartu kredit dan informasi identitas diri yang tersimpan menciptakan transaksi yang nyaris instan. Filter augmented reality bahkan memudahkan seseorang untuk mencoba, sebelum membeli barang.
Perbedaan-perbedaan ini menarik pengiklan untuk beralih ke iklan internet dari media tradisional, seperti televisi dan cetak. Pendapatan iklan ponsel juga didukung dari pencarian visual yang mudah dan menarik dibandingkan berbentuk tulisan.
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