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Ini Merek Smartphone Terlaris di Asia Tenggara Kuartal III 2024 | Databoks
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Ini Merek Smartphone Terlaris di Asia Tenggara Kuartal III 2024

Volume Pengiriman Smartphone/Ponsel Pintar di Asia Tenggara (Kuartal III 2024)*

Sumber : Canalys, 11 November 2024

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Disalin..
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Penulis: Nabilah Muhamad

Editor: Adi Ahdiat

11/11/2024, 17.30 WIB

Berdasarkan laporan firma riset Canalys, volume pengiriman ponsel pintar atau smartphone di pasar Asia Tenggara mencapai 25 juta unit pada kuartal III 2024, meningkat 15% dibanding kuartal III tahun lalu (year-on-year/yoy).

Menurut analis Canalys, Sheng Win Chow, pertumbuhan ini diiringi oleh penurunan harga jual rata-rata.

"Penurunan harga ini utamanya disebabkan oleh banyaknya peluncuran baru dan kejenuhan perangkat di segmen harga rendah hingga menengah," kata Sheng Win Chow dalam laporannya, Senin (11/11/2024).

Ia menilai, produsen smartphone kesulitan melakukan diferensiasi harga sehingga bergantung pada promosi dan diskon. 

Pada kuartal III 2024 Oppo menguasai 21% pangsa pasar smartphone Asia Tenggara dengan volume pengiriman 5,1 juta unit, melonjak 29% dibanding kuartal III tahun lalu (yoy). Pertumbuhan ini didorong oleh model entry level yang telah di-rebranding.

Berikutnya ada Samsung yang pengiriman ponsel pintarnya terkoreksi 2% (yoy) menjadi 4,1 juta unit.

Kemudian diikuti smartphone pabrikan China yaitu Transsion yang melonjak 46% (yoy) menjadi 4 juta unit; Xiaomi tumbuh 20% (yoy) menjadi 3,9 juta unit; serta Vivo turun 2% (yoy) menjadi 2,6 juta unit.

Sementara gabungan volume pengiriman smartphone merek-merek lainnya di Asia Tenggara mencapai 5,3 unit atau naik 8% (yoy).

Estimasi volume pengiriman smartphone Xiaomi yang dicatat Canalys termasuk sub-merek POCO dan Redmi. Lalu Transsion termasuk TECNO, Infinix, dan iTel.

(Baca: 10 Smartphone Murah Terlaris Global, Banyak Merek China)

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