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E-Commerce, Penopang Utama Ekonomi Digital Indonesia | Databoks Home E-Commerce, Penopang Utama Ekonomi Digital Indonesia E-Commerce, Penopang Utama Ekonomi Digital Indonesia Proyeksi Nilai Penjualan Bruto Ekonomi Digital Indonesia Berdasarkan Sektor (2024)* Sumber : Google, Temasek, Bain & Company, November 2024
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Penulis: Adi Ahdiat
Editor: Adi Ahdiat
E-commerce atau aktivitas perdagangan online merupakan penopang utama ekonomi digital Indonesia.
Hal ini terlihat dari laporan riset e-Conomy SEA 2024 yang dirilis Google, Temasek, dan Bain & Company.
(Baca: Indonesia, Pasar E-Commerce Terbesar di Asia Tenggara 2024 )
Google, Temasek, dan Bain & Company mengukur nilai ekonomi digital di negara-negara Asia Tenggara berdasarkan gross merchandise value (GMV), yakni nilai produk barang/jasa yang terjual dalam periode tertentu.
Perhitungannya mencakup GMV dari beberapa sektor ekonomi digital utama, yaitu e-commerce , pesan-antar makanan online , transportasi online , agen perjalanan/pariwisata online , dan media periklanan/hiburan online .
Pada 2024, nilai total GMV ekonomi digital Indonesia diperkirakan mencapai US$90 miliar.
E-commerce menjadi sektor penyumbang GMV terbesar dengan nilai US$65 miliar, setara 72% dari total GMV nasional.
Sedangkan sumbangan GMV dari sektor transportasi/pesan-antar makanan, agen perjalanan/pariwisata, dan media periklanan/hiburan lebih kecil seperti terlihat pada grafik.
Pola serupa juga terlihat pada tahun-tahun sebelumnya. Menurut laporan Google, Temasek, dan Bain & Company, pada 2022-2023 sektor e-commerce menyumbang antara 74% sampai 76% terhadap total GMV ekonomi digital Indonesia.
(Baca: Jumlah Pengguna E-Commerce di Indonesia Meningkat 2020-2024 )
