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Ini Merek Smartphone yang Kuasai Pasar China Kuartal III 2024 | Databoks Home Ini Merek Smartphone yang Kuasai Pasar China Kuartal III 2024 Ini Merek Smartphone yang Kuasai Pasar China Kuartal III 2024 Volume Pengiriman Smartphone di China Berdasarkan 5 Produsen Teratas (Kuartal III 2024) Sumber : Canalys, 25 Oktober 2024
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Penulis: Nabilah Muhamad
Editor: Adi Ahdiat
Menurut laporan Canalys, volume pengiriman ponsel pintar atau smartphone di China mencapai 69,1 juta unit pada kuartal III 2024, naik 4% dibanding kuartal III tahun lalu ( year-on-year /yoy).
"Pasar smartphone di China memasuki periode paling aktif tahun ini, dengan permintaan konsumen yang berlanjut dari penjualan e-commerce kuartal sebelumnya hingga musim panas,” kata Manajer Riset Canalys Amber Liu dalam laporannya, Jumat (25/10/2024).
Pada kuartal III 2024, Vivo menguasai 19% pangsa pasar smartphone di China dengan volume pengiriman 13 juta unit, tumbuh 25% (yoy).
"[Pertumbuhan Vivo] berkat peluncuran produk kelas menengah baru yang meningkatkan penjualan offline dan memperluas jangkauan di toko online -nya," kata tim Canalys.
Di urutan berikutnya ada pengiriman ponsel pintar Huawei yang naik 24% (yoy) menjadi 10,8 juta unit.
Lalu pengiriman smartphone HONOR turun 13% (yoy) menjadi 10,3 juta unit, dan Xiaomi naik 13% (yoy) menjadi 10,2 juta unit.
Kemudian Apple yang sempat terlempar dari posisi lima besar, kembali merebut posisinya dengan membukukan pengiriman iPhone 10 juta unit, terkoreksi 6% (yoy).
Adapun kinerja Apple kuartal ini sebagian besar dibantu oleh seri iPhone 16 yang diperkenalkan pada 20 September 2024.
Sementara, gabungan volume pengiriman smartphone merek-merek lainnya di China mencapai 14,8 juta unit, turun 4% (yoy).
(Baca: Pengiriman Smartphone Samsung Global Turun Kuartal II 2024 )
