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Data Jumlah Pelanggan Spotify Premium Global Kuartal II 2024 | Databoks
IKLAN

Data Jumlah Pelanggan Spotify Premium Global Kuartal II 2024

Jumlah Pelanggan Spotify Premium Global (Kuartal I 2018-Kuartal II 2024)

Sumber : Spotify, Juli 2024

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Disalin..
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Penulis: Nabilah Muhamad

Editor: Adi Ahdiat

11/10/2024, 14.50 WIB

Berdasarkan laporan keuangan Spotify, mereka memiliki 246 juta pelanggan premium dari seluruh dunia pada kuartal II 2024.

Jumlah pelanggan aplikasi streaming musik berbayar ini meningkat 11,8% dibanding kuartal II tahun lalu (year-on-year).

Pada kuartal II 2024 pelanggan Spotify premium paling banyak berasal dari Eropa, proporsinya 38% dari total pelanggan premium global.

Lalu proporsi pelanggan Spotify premium dari kawasan Amerika Utara 27%, Amerika Latin 22%, dan gabungan negara-negara lainnya 13%.

Adapun jumlah pelanggan Spotify premium secara global tumbuh positif dalam enam tahun terakhir.

Pada kuartal I 2018 jumlah pelanggan premiumnya baru 75 juta akun. Kemudian jumlahnya melesat sekitar tiga kali lipat sampai kuartal kedua tahun ini.

Berkat kinerja positif ini Spotify mampu meraup pendapatan US$3,8 miliar pada kuartal II 2024. Sebanyak 88% dari pendapatan tersebut berasal dari pelanggan premium, dan sisanya dari pendapatan iklan.

(Baca: Pengguna Musik Streaming Global Meningkat Pesat Sedekade Terakhir)

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