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Jumlah Pengguna TikTok Global Bertambah sampai Kuartal II 2024 | Databoks
IKLAN

Jumlah Pengguna TikTok Global Bertambah sampai Kuartal II 2024

Jumlah Pengguna Aktif Bulanan TikTok Global (Kuartal I 2018-Kuartal II 2024)

Sumber : Business of Apps, 1 Oktober 2024

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Disalin..
IKLAN

Penulis: Nabilah Muhamad

Editor: Adi Ahdiat

9/10/2024, 15.10 WIB

Berdasarkan laporan Business of Apps, TikTok memiliki 1,69 miliar pengguna aktif bulanan atau monthly active users (MAU) di seluruh dunia pada kuartal II 2024.

Jumlah tersebut naik 1,14% atau bertambah 19 juta pengguna dari kuartal sebelumnya (quarter-to-quarter/qtq). Pada kuartal I 2024, jumlah pengguna aktifnya sebanyak 1,67 miliar.

Pengguna aktif bulanan aplikasi video pendek ini juga tumbuh 6,17% dibanding kuartal II tahun lalu (year-on-year/yoy), yang jumlahnya masih 1,59 miliar pengguna.

Business of Apps memprediksi TikTok mampu meraih 1,8 miliar pengguna pada akhir 2024.

Sejalan dengan pertumbuhan jumlah pengguna, pendapatan TikTok pada kuartal II 2024 naik 5,95% (qtq) menjadi US$4,85 miliar atau Rp75,67 triliun (asumsi kurs Rp15.584 per US$).

Sebelumnya, pada kuartal pertama tahun ini mereka membukukan pendapatan US$4,58 miliar atau setara Rp71,42 triliun.

(Baca: 10 Media Sosial dengan Pengguna Terbanyak di Dunia 2023)

IKLAN
TOPIK

Teknologi & Telekomunikasi
TAGS

Tiktok, pengguna tiktok, Media Sosial, Pengguna Media Sosial, medsos, Konsumen, Konsumen online, Pasar Digital, Digital, Update Me

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