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10 Merek Deodoran Terlaris di E-Commerce Indonesia September 2024 | Databoks Home 10 Merek Deodoran Terlaris di E-Commerce Indonesia September 2024 10 Merek Deodoran Terlaris di E-Commerce Indonesia September 2024 10 Merek Deodoran Terlaris di E-Commerce* Indonesia (18-25 September 2024) Sumber : Compas.co.id, 30 September 2024
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Penulis: Nabilah Muhamad
Editor: Adi Ahdiat
Compas melakukan riset tentang p ersaingan merek deodoran di e-commerce Indonesia selama periode 18-25 September 2024.
Dengan metode online crawling atau penelusuran digital, Compas menghimpun data penjualan deodoran dari toko official maupun non -official di Shopee, Tokopedia, Blibli, Lazada, dan TikTok Shop dengan rating produk minimal bintang 4.
Hasilnya, mereka menemukan nilai penjualan deodoran di e-commerce lokal pada 18-25 September 2024 turun 7% dibanding periode sama tahun lalu ( year-on-year /yoy).
Adapun merek deodoran lokal Jennskin Tamanu Oil meraih pangsa pasar tertinggi, yaitu 12,3% dari total nilai penjualan deodoran di e-commerce lokal pada 18-25 September 2024.
Deodoran merek Nivea menempati posisi kedua dengan pangsa pasar 11,1%, diikuti Deorex 7,9%, dan Perspirex 6,8%.
Sementara merek deodoran lainnya seperti M.B.K, Rexona, SSSKIN, Lady Speed Stick, Posh, dan Grace and Glow meraih pangsa pasar kurang dari 5% seperti terlihat pada grafik.
(Baca: Jumlah Pengunjung Situs E-Commerce Indonesia Agustus 2024 )
