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Jawa Barat, Provinsi Pengguna PayLater Online Terbanyak 2024 | Databoks
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Jawa Barat, Provinsi Pengguna PayLater Online Terbanyak 2024

10 Provinsi dengan Jumlah Pengguna PayLater Terbanyak Berdasarkan Jenis Transaksi Online (2024)

Sumber : Katadata Insight Center (KIC), Kredivo, Juni 2024

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Disalin..
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Penulis: Erlina F. Santika

Editor: Erlina F. Santika

25/6/2024, 17.13 WIB

Penelitian Katadata Insight Center (KIC) bersama Kredivo menghimpun sejumlah provinsi dengan pengguna layanan paylater untuk transaksi online terbanyak di Indonesia pada 2024.

Dari 10 provinsi teratas, Jawa Barat menduduki posisi pertama dengan proporsi 34,5% dari total pengguna transaksi online layanan kredit tersebut. Tak hanya transaksi online, Jawa Barat juga jadi pengguna paylater transaksi offline tertinggi, yakni 31%.

Kedua ada DKI Jakarta dengan proporsi 18,9% pengguna. Dalam transaksi offline, pengguna di DKI Jakarta pun termasuk tertinggi kedua, yakni 19%.

Ketiga, Banten, dengan proporsi 11,8% pengguna transaksi online. Adapun pengguna transaksi offline mencapai 11,4%, menjadi tertinggi keempat.

Keempat dan kelima ada Jawa Timur dan Jawa Tengah dengan proporsi masing-masing 11,2% dan 5,9% pengguna paylater transaksi online.

Selanjutnya ada Sumatera Utara (2,8%), Sumatera Selatan (1,9%), Sulawesi Selatan (1,4%), Bali (1,3%), dan Riau (1,1%).

Riset KIC bersama Kredivo ini mencakup lebih dari 2 juta sampel pengguna Kredivo di 34 provinsi Indonesia dengan total sampel transaksi lebih dari 20 juta.

Transaksi online dilakukan di lima marketplace terbesar. Sementara itu, transaksi offline dilakukan di tujuh merchant ritel terbesar di seluruh Indonesia.

(Baca juga: Apa Produk yang Banyak Dibeli Pengguna PayLater saat Belanja Online?)

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