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Berita Macam Apa yang Dibutuhkan Masyarakat? Ini Surveinya | Databoks Home Berita Macam Apa yang Dibutuhkan Masyarakat? Ini Surveinya Berita Macam Apa yang Dibutuhkan Masyarakat? Ini Surveinya Jenis Berita yang Dibutuhkan/Dianggap Penting oleh Responden Global (2024) Sumber : Reuters Institute, Juni 2024
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Penulis: Adi Ahdiat
Editor: Adi Ahdiat
Ada beragam jenis informasi atau berita yang dibutuhkan masyarakat global.
Menurut survei Reuters Institute, yang paling banyak diminati adalah berita jenis update me , yakni kabar tentang peristiwa terkini.
Dari sekitar 95 ribu responden global, proporsi yang menganggap penting berita update me mencapai 72%.
Lalu 67% lebih memilih berita tipe educate me , yang mengedukasi pembaca tentang topik atau peristiwa tertentu.
Kemudian 63% memilih berita bergenre give me perspective , yangn menawarkan sudut pandang unik tentang suatu isu.
Ada juga sebagian responden yang lebih memilih berita jenis help me (informasi praktis), keep me engaged (isu yang ramai dibicarakan), inspire me (inspiratif dan positif), serta connect me (membangun keterhubungan sosial lewat gagasan, pengalaman, dan sebagainya).
Sementara berita tipe divert me (hiburan) paling sedikit diminati dengan proporsi seperti terlihat pada grafik.
Reuters Institute menggelar survei ini pada Januari-Februari 2024 terhadap sekitar 95 ribu responden yang tersebar di 47 negara berpopulasi besar di berbagai belahan dunia, termasuk Indonesia.
Responden ini diasumsikan merepresentasikan separuh dari total populasi global.
Adapun jenis-jenis berita di atas merupakan kategori kebutuhan pengguna informasi (user needs ) yang dirumuskan berdasarkan riset perusahaan media asal Inggris, BBC .
(Baca: Media Sosial Jadi Sumber Utama Gen Z dalam Mengakses Berita )
