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Pertumbuhan Penjualan Produk FMCG di E-Commerce Ramadan 2024 | Databoks Home Pertumbuhan Penjualan Produk FMCG di E-Commerce Ramadan 2024 Pertumbuhan Penjualan Produk FMCG di E-Commerce Ramadan 2024 Pertumbuhan Volume Penjualan Produk FMCG di E-Commerce Indonesia selama Ramadan 2024* Sumber : Compas, 15 Mei 2024
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Penulis: Nabilah Muhamad
Editor: Adi Ahdiat
Menurut perusahaan riset pasar Compas, penjualan sebagian produk fast-moving consumer goods (FMCG) di e-commerce Indonesia meningkat pada Ramadan 2024.
Compas meriset penjualan produk FMCG di beberapa e-commerce besar dalam negeri, yaitu Shopee, Tokopedia, dan Blibli.
Riset dilakukan dengan metode online crawling atau penelusuran digital. Data yang dikoleksi berupa penjualan dari toko dengan rating 4 ke atas selama periode Ramadan 2023 dan 2024.
Mereka lantas menemukan, pada Ramadan 2024 ada sekitar 60,3 juta produk makanan dan minuman yang terjual lewat e-commerce, meningkat 27% dibanding Ramadhan tahun lalu ( year-on-year /yoy).
Kemudian volume penjualan produk ibu dan bayi naik 26,9% (yoy) menjadi 10,3 juta produk, dan produk perawatan kecantikan tumbuh 5,7% (yoy) menjadi 77,6 juta produk.
Sementara kuantitas penjualan produk kesehatan turun 19,5% (yoy) menjadi 22,3 juta produk.
"Kami berharap, dengan informasi ini top brand FMCG akan lebih siap untuk merancang campaign di Ramadan 2025 mendatang," kata Narendrata, CEO dan Co-Founder Compas dalam siaran pers, Rabu (15/5/2024).
(Baca: Perawatan dan Kecantikan, Kategori FMCG Terlaris di E-commerce RI 2023 )
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