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Pelanggan Spotify Premium Global Bertambah pada Kuartal I 2024 | Databoks Home Pelanggan Spotify Premium Global Bertambah pada Kuartal I 2024 Pelanggan Spotify Premium Global Bertambah pada Kuartal I 2024 Jumlah Pelanggan Spotify Premium Global (Kuartal I 2018-Kuartal I 2024) Sumber : Spotify, April 2024
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Penulis: Nabilah Muhamad
Editor: Adi Ahdiat
Berdasarkan laporan keuangan Spotify , pada kuartal I 2024 mereka memiliki 239 juta pelanggan premium.
Jumlah pelanggan streaming musik berbayar tersebut meningkat 14% dibanding kuartal I tahun lalu (year-on-year /yoy) .
Pelanggan Spotify premium pada kuartal pertama tahun ini paling banyak berada di Eropa, proporsinya sebesar 38% dari total pelanggan premium global .
Kemudian porsi pengguna Spotify premium dari kawasan Amerika Utara sebanyak 27%, Amerika Latin 22%, dan gabungan negara-negara lainnya 13%.
Adapun tren pelanggan Spotify premium secara global terus mengalami kenaikan dalam enam tahun terakhir.
Pada kuartal I 2018 jumlah pelanggan premiumnya baru 75 juta pengguna, kemudian melesat hingga tiga kali lipat pada kuartal I tahun ini.
Berkat kinerja positif ini, pendapatan Spotify tumbuh 20% (yoy) menjadi EUR3,6 miliar pada kuartal I 2024. Sebesar 89% dari total pendapatan tersebut berasal dari pengguna premium .
(Baca: Pengguna Musik Streaming Global Meningkat Pesat Sedekade Terakhir )
