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Pangsa Pasar iPhone di China Anjlok per Kuartal I 2024, Ponsel Lokal Menguat | Databoks
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Pangsa Pasar iPhone di China Anjlok per Kuartal I 2024, Ponsel Lokal Menguat

Pangsa Pasar Smartphone di China per Kuartal I (2023-2024)

Sumber : Counterpoint, 23 April 2024

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Disalin..
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Penulis: Erlina F. Santika

Editor: Erlina F. Santika

24/4/2024, 19.10 WIB

Data lembaga riset pasar Counterpoint menunjukkan, pertumbuhan penjualan smartphone iPhone di China anjlok hingga 19,1% secara tahunan (year-on-year/yoy) pada kuartal I 2024.

Kini, pangsa pasar iPhone di Negeri Tirai Bambu hanya 15,7% pada kuartal I 2024, turun signifikan dari kuartal I 2023 yang sebesar 19,7%. Ini menempatkan gawai produksi Apple tersebut sebagai smartphone dengan pangsa pasar terbesar ketiga di China.

Pangsa pasar paling besar masih dipegang pabrikan lokal China, Vivo, yang mencapai 17,4% pada kuartal I 2024. Angkanya turun tipis dari kuartal I 2023 yang sebesar 17,7%.

Pangsa pasar terbesar kedua pun masih dipegang ponsel lokal, Honor, sebesar 16,1% pada kuartal I 2024. Angka ini naik dari sebelumnya yang sebesar 14,7% pada kuartal I 2023.

Di antara daftar ponsel yang dianalisis Counterpoint, gawai asli China, Huawaei, mencatatkan pertumbuhan paling tinggi pada kuartal I 2024 sebesar 69,7% (yoy).

Pangsa penjualan Huawei di China mencapai 15,5% pada kuartal I 2024. Angka ini naik kuartal tahun lalu sebesar 9,3%.

Secara umum, penjualan ponsel pintar China tumbuh 1,5% (yoy) pada kuartal I 2024. Associate Director Ethan Qi melihat, penjualan ponsel di China memang mulai pulih.

Faktor pendorong terbesar atas naiknya pertumbuhan karena promosi penjualan selama perayaan Tahun Baru Imlek. Rata-rata penjualan mingguan selama empat pekan menjelang Tahun Baru Imlek mengalami pertumbuhan yang kuat hingga 20% jika dibandingkan dengan minggu biasa, menurut Counterpoint.

Berikut pangsa pasar dan pertumbuhan sejumlah ponsel pintar di China kuartal I 2023-kuartal I 2024:

  • Vivo
    Kuartal I 2023 17,7%
    Kuartal I 2024 17,4%
    Pertumbuhan -0,4%
  • Honor
    Kuartal I 2023 14,7%
    Kuartal I 2024 16,1%
    Pertumbuhan 11,5%
  • iPhone
    Kuartal I 2023 19,7%
    Kuartal I 2024 15,7%
    Pertumbuhan -19,1%
  • Huawei
    Kuartal I 2023 9,3%
    Kuartal I 2024 15,5%
    Pertumbuhan 69,7%
  • Oppo
    Kuartal I 2023 18,4%
    Kuartal I 2024 15,3%
    Pertumbuhan -15,5%
  • Xiaomi
    Kuartal I 2023 13,6%
    Kuartal I 2024 14,6%
    Pertumbuhan 8,6%
  • Lainnya
    Kuartal I 2023 6,6%
    Kuartal I 2024 5,5%.

(Baca juga: Peta Pasar Produk Apple, Asia-Pasifik Hanya Sumbang 8%)

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Teknologi & Telekomunikasi
TAGS

Smartphone, Ponsel, Ponsel Pintar, Penjualan Smartphone, Pangsa Pasar, Penjualan Ponsel, gawai, Telepon Selular, handphone, merek handphone, ponsel terlaris, China, iphone, Huawei, Vivo, Update Me