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Kuartal I 2024, Jumlah Pelanggan Netflix Hampir Tembus 260 Juta di Dunia | Databoks
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Kuartal I 2024, Jumlah Pelanggan Netflix Hampir Tembus 260 Juta di Dunia

Jumlah Pelanggan Netflix Global (Kuartal I 2013-Kuartal I 2024)

Sumber : Netflix, Statista,

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Disalin..
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Penulis: Nabilah Muhamad

Editor: Erlina F. Santika

23/4/2024, 17.24 WIB

Layanan video streming Netflix terus mencatatkan pertumbuhan jumlah pelanggan. Menurut data terbaru, jumlah pelanggan Netflix telah mencapai 269,60 juta pelanggan secara global pada kuartal I-2024. 

Jumlah tersebut naik 16% dibanding periode sama tahun lalu (year-on-year/yoy) yang sebanyak 232,5 juta pelanggan. 

Berdasarkan wilayahnya, jumlah pelanggan Netflix pada empat bulan pertama 2024 paling banyak berasal dari wilayah Eropa, Timur Tengah, dan Afrika. Total pelanggan tiga wilayah itu mencapai 91,73 juta pelanggan. 

Pelanggan Netflix terbanyak berikutnya berasal dari wilayah Amerka Serikat dan Kanada, yaitu sebanyak 82,66 juta pelanggan. 

Disusul dari pelanggan Netflix di wilayah Amerika Latin sebanyak 47,72 juta pelanggan dan wilayah Asia-Pasifik sebanyak 47,50 juta pelanggan per kuartal I-2024. 

Adapun secara tren, jumlah pelanggan global Netflix mengalami kenaikan selama lebih dari sedekade terakhir. Kendati demikian, jumlah pelanggan layanan video on demand ini juga sempat mengalami penurunan, seperti terlampir pada grafik. 

Atas capaian positif tersebut, pendapatan Netflix tumbuh 15% (yoy) menjadi US$9,37 miliar pada kuartal 1-2024. Nilainya diproyeksikan akan naik sekitar 16% pada kuartal berikutnya. 

(Baca: Netflix Tayangkan Ribuan Serial TV sejak 2020, Terbanyak Dibanding Platform Lain)

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