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Pengguna Facebook Global Masih Bertambah sampai Akhir 2023 | Databoks Home Pengguna Facebook Global Masih Bertambah sampai Akhir 2023 Pengguna Facebook Global Masih Bertambah sampai Akhir 2023 Jumlah Pengguna Aktif Bulanan Facebook secara Global (Kuartal I 2009–Kuartal IV 2023) Sumber : Meta Platforms, Inc., 1 Februari 2024
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Penulis: Cindy Mutia Annur
Editor: Adi Ahdiat
Menurut laporan Meta Platforms Inc, jumlah pengguna aktif bulanan (monthly active users /MAUs) Facebook masih terus bertambah secara global.
Sampai kuartal IV 2023 total jumlah pengguna aktifnya hampir 3,07 miliar pengguna, tumbuh 0,52% dari kuartal sebelumnya (quarter-on-quarter /qoq).
Jika dibandingkan kuartal IV 2022, jumlah pengguna aktif bulanan media sosial milik Mark Zuckerberg ini tercatat naik 3,44% (year-on-year /yoy).
Pada kuartal akhir 2023, pengguna aktif bulanan Facebook paling banyak berada di kawasan Asia Pasifik, yaitu 1,36 miliar atau sekitar 44,6% dari total pengguna global.
Kemudian pengguna aktif bulanan Facebook di wilayah Eropa 408 juta pengguna, Amerika Serikat dan Kanada 272 juta pengguna, dan wilayah lainnya 1,01 miliar pengguna.
Populasi pengguna aktif yang terus tumbuh ini menempatkan Facebook di puncak daftar media sosial terpopuler global awal 2024, menurut laporan We Are Social.
Posisi Facebook berada jauh di atas YouTube, WhatsApp, Instagram, dan TikTok yang berturut-turut menempati posisi kedua hingga kelima pada Januari 2024.
(Baca: TikTok Masuk 5 Besar Daftar Media Sosial Terpopuler Dunia pada Awal 2024 )
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