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Ini Produk yang Diminati Konsumen Belanja Online saat Ramadan | Databoks
IKLAN

Ini Produk yang Diminati Konsumen Belanja Online saat Ramadan

Proporsi Responden yang Berniat Belanja Online saat Ramadan Berdasarkan Produk (Januari 2024)

Sumber : YouGov, Februari 2024

katadata logo databoks logo
Disalin..
IKLAN

Penulis: Adi Ahdiat

Editor: Adi Ahdiat

19/3/2024, 14.41 WIB

Ada beragam produk yang diminati konsumen belanja online saat Ramadan, mulai dari paket data internet sampai vitamin.

Hal ini terlihat dari laporan hasil survei YouGov yang bertajuk Indonesia’s 2024 Ramadan Shopping Outlook.

(Baca: Banyak Orang Mau Pakai THR untuk Menabung dan Berzakat)

Dari seluruh responden muslim dalam survei ini, 86% berniat membeli paket data internet secara online saat Ramadan.

Kemudian 78% berniat belanja online produk fashion/pakaian, dan 70% berencana membeli produk perawatan kecantikan/kosmetik.

Ada pula yang berencana berdonasi (59%), belanja perlengkapan rumah tangga (53%), makanan/minuman (53%), produk elektronik (48%), serta beli obat/vitamin (44%) secara online saat Ramadan.

YouGov melakukan survei ini terhadap 2.136 responden di Indonesia pada Januari 2024.

Seluruh responden berusia 18 tahun ke atas dan diasumsikan mewakili populasi pengguna internet nasional dari berbagai kelompok sosial-ekonomi.

(Baca: Tak Semua Orang Yakin Dapat THR, Terutama Pekerja Paruh Waktu)

IKLAN
TOPIK

Produk Konsumen
TAGS

Belanja online, Survei Belanja Online, e-commerce, Konsumen, Konsumen online, Toko Online, Bisnis online, Pembelian Online, online, Belanja, Produk, produk konsumen, ramadan, Update Me