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Shopee Kuasai Pasar E-Commerce Produk Kecantikan di Indonesia | Databoks Home Shopee Kuasai Pasar E-Commerce Produk Kecantikan di Indonesia Shopee Kuasai Pasar E-Commerce Produk Kecantikan di Indonesia Pangsa Pasar Produk Kecantikan di 5 E-Commerce Indonesia (Februari 2024) Sumber : Compas, 7 Maret 2024
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Penulis: Nabilah Muhamad
Editor: Adi Ahdiat
Berdasarkan laporan perusahaan riset pasar Compas, Shopee merupakan e-commerce yang paling diminati konsumen Indonesia untuk belanja produk kecantikan .
Compas meriset penjualan beauty & care atau produk kecantikan di beberapa e-commerce dalam negeri, yakni Shopee, TikTok Shop, Lazada, Tokopedia, dan Blibli selama Februari 2024. Riset dilakukan melalui metode online crawling atau penelusuran digital.
Hasilnya, Shopee tercatat menguasai pangsa pasar atau market share 63,5% pada periode tersebut.
Menurut Compas, Shopee memiliki keunggulan tersendiri lantaran sering menawarkan harga promo, diskon, dan voucher .
"Hal ini tidak hanya menarik pelanggan, namun juga mendorong penjual untuk berpartisipasi aktif dalam meningkatkan penjualan merek," tulis Compas dalam laporannya.
Di urutan kedua ada TikTok Shop dengan pangsa pasar 18,2% untuk kategori beauty & care .
Meski sempat ditutup, TikTok Shop tetap memiliki pasar tersendiri karena dinilai memiliki ciri khas berupa fitur format video pendek untuk mempromosikan produk.
Berikutnya ada Lazada dengan pangsa pasar produk kecantikan 13,8%, Tokopedia 4,26%, dan Blibli 0,13% pada Februari 2024.
(Baca: Ini Produk Kecantikan yang Banyak Diburu Konsumen E-Commerce Indonesia )
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