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Toyota Terima 2.540 Pesanan Mobil di IIMS 2024, Tipe Hybrid Terlaris | Databoks Home Toyota Terima 2.540 Pesanan Mobil di IIMS 2024, Tipe Hybrid Terlaris Toyota Terima 2.540 Pesanan Mobil di IIMS 2024, Tipe Hybrid Terlaris 7 Model Mobil Toyota yang Paling Banyak Dipesan di IIMS 2024 (15-25 Februari 2024) Sumber : Toyota Astra Motor, PT , 27 Februari 2024
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Penulis: Nabilah Muhamad
Editor: Adi Ahdiat
PT Toyota-Astra Motor (TAM) membukukan 2.540 surat pemesanan kendaraan (SPK) selama pameran Indonesia International Motor Show (IIMS) periode 15-25 Februari 2024.
Jumlah tersebut naik 30% dibanding gelaran IIMS 2023, di mana mereka meraih 1.947 SPK.
Vice President Director TAM Henry Tanoto mengatakan, pertumbuhan ini didorong oleh peningkatan penjualan di segmen kendaran elektrifikasi.
"Pencapaian ini merupakan sinyal positif bahwa industri otomotif, terutama kendaraan elektrifikasi, akan tumbuh semakin kuat ke depannya sekaligus mendorong roda perekonomian negara," kata Henry dalam siaran persnya, Selasa (17/2/2024).
Pesanan mobil Toyota di IIMS 2024 didominasi Kijang Innova Zenix HEV (hybrid electric vehicle ) dengan 411 SPK .
Kemudian mobil hybrid pabrikan Toyota lainnya, yaitu Yaris Cross HEV mencatatkan 217 SPK, diikuti All New Vellfire HEV 55 SPK, dan Alphard HEV 47 SPK.
Secara kumulatif, semua mobil hybrid tersebut memperoleh 762 SPK atau 30% dari total pemesanan di IIMS 2024. Jumlahnya naik 5 kali lipat dari pemesanan IIMS tahun lalu yang hanya 150 SPK.
Adapun model mobil konvensional yang laris di gelaran IIMS tahun ini mencakup Avanza, Veloz, serta Kijang Innova Zenix Gasoline, dengan angka pemesanan seperti terlihat pada grafik.
(Baca: Wuling Binguo Dominasi Pasar Mobil Listrik Indonesia Awal 2024 )
