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Indonesia Masuk Daftar 10 Negara Paling Sering Mendengar Podcast | Databoks
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Indonesia Masuk Daftar 10 Negara Paling Sering Mendengar Podcast

10 Negara dengan Persentase Pengguna Internet yang Sering* Mendengarkan Podcast Tertinggi (Januari 2024)

Sumber : We Are Social, 31

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Disalin..
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Penulis: Cindy Mutia Annur

Editor: Padjar Iswara

22/2/2024, 19.56 WIB

Menurut laporan We Are Social terbaru, pada Januari 2024 ada sekitar 20,6% pengguna internet global yang sering mendengar siniar atau podcast setiap pekan.

Indonesia menempati posisi kedua negara yang paling sering mendengarkan podcast sepekan sekali, dengan proporsi sebanyak 38,2%.

Sementara, Brasil menduduki posisi teratas, dengan 39,7% pengguna internetnya mendengarkan podcast setidaknya sepekan sekali.

Di bawah Indonesia, ada Meksiko dengan 36,6% pengguna internetnya mendengarkan podcast setidaknya sepekan sekali.

Berikutnya ada  Afrika Selatan, Irlandia, Swedia, Norwegia, Kolombia, Amerika Serikat, dan Portugal dengan proporsi pengguna internetnya mendengarkan podcast seperti terlihat pada grafik di atas.

We Are Social juga melaporkan, secara global perempuan lebih sering mendengarkan podcast ketimbang laki-laki.

Perempuan yang biasa mendengarkan podcast mayoritasnya berusia 16-24 tahun (23,6%) dan 25-34 tahun (22,6%).

Adapun secara global, rata-rata durasi pengguna internet yang mendengarkan podcast, yaitu selama 49 menit dalam sehari.

(Baca: 10 Podcast Favorit Masyarakat Indonesia, Siapa Juaranya?)

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