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Zara Dianggap Hina Palestina, Ini Negara dengan Gerai Zara Terbanyak | Databoks
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Zara Dianggap Hina Palestina, Ini Negara dengan Gerai Zara Terbanyak

10 Negara dengan Gerai Zara Terbanyak di Dunia (31 Januari 2023)

Sumber : Inditex, 15 Maret 2023

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Disalin..
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Penulis: Cindy Mutia Annur

Editor: Adi Ahdiat

11/12/2023, 18.07 WIB

Merek fesyen Zara mendapat banyak kecaman di media sosial, lantaran iklannya dianggap menghina dan mengeksploitasi isu genosida di Palestina.

Sebelumnya, Zara membagikan sejumlah foto iklan busana terbaru yang bernama Zara Atelier. Busana tersebut dipakai model Kristen McMenamy yang berpose dengan membawa manekin berbalut kain putih, tampak seperti jenazah dalam pemakaman umat Islam.

Sang model juga berpose dengan latar dekorasi kotak kayu, puing-puing, bebatuan, dan potongan karton yang menyerupai peta Palestina.

Melansir situs berita Yordania, Roya News, foto tersebut menuai kritik publik karena menggunakan gambar-gambar yang meresahkan.

"Ini menjijikan! Anda membuat kampanye berdasarkan genosida yang terjadi di Gaza. Orang-orang tak berdosa sekarat!,” kata seorang pengguna media sosial, dilansir dari Roya News, Sabtu (9/12/2023).

Iklan itu kemudian memicu banyak warganet menyerukan boikot terhadap Zara, yang sebelumnya tak dikaitkan dengan kelompok perusahaan pendukung Israel.

Twitter dan Instagram pun dibanjiri dengan tagar yang mendesak konsumen untuk mempertimbangkan kembali loyalitas mereka terhadap merek Zara.

Namun, hingga saat ini manajemen Zara belum memberi tanggapan atau pernyataan terkait kontroversi tersebut.

Negara dengan Gerai Zara Terbanyak

Zara adalah merek andalan perusahaan retail pakaian asal Spanyol, Inditex Group. Dari sekian banyak perusahaan fesyen yang tergabung dalam Inditex, Zara memiliki jumlah toko terbanyak secara global.

Per Januari 2023, Zara tercatat memiliki 1.885 gerai di 96 negara. Spanyol merupakan negara dengan jumlah gerai Zara terbanyak, yaitu 304 gerai atau 16,12% dari total gerai Zara global.

China menempati peringkat kedua dengan 119 gerai Zara, diikuti Prancis 113 gerai, dan Amerika Serikat 98 gerai.

Adapun Indonesia tidak masuk ke daftar 10 besar ini. Sampai awal 2023, hanya ada 16 gerai Zara di Tanah Air.

Berikut daftar lengkap 10 negara dengan gerai Zara terbanyak di dunia per Januari 2023:

  1. Spanyol: 304 gerai
  2. China: 119 gerai
  3. Prancis: 113 gerai
  4. Amerika Serikat: 98 gerai
  5. Italia: 92 gerai
  6. Meksiko: 81 gerai
  7. Portugal: 77 gerai
  8. Jepang: 70 gerai
  9. Jerman: 69 gerai
  10. Inggris: 60 gerai

(Baca: 10 Perusahaan Fesyen Terbesar Dunia, Mayoritas dari AS)

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