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Ini Jumlah Gerai Perusahaan Fesyen Inditex, Zara Nomor Satu | Databoks
IKLAN

Ini Jumlah Gerai Perusahaan Fesyen Inditex, Zara Nomor Satu

Jumlah Gerai Perusahaan Fesyen Inditex Berdasarkan Merek di Dunia (31 Januari 2023)

Sumber : Inditex, 15 Maret 2023

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Disalin..
IKLAN

Penulis: Cindy Mutia Annur

Editor: Erlina F. Santika

11/12/2023, 18.48 WIB

Industria de Diseño Textil alias Inditex merupakan perusahaan retail fesyen multinasional asal Spanyol yang memproduksi sejumlah merek ternama seperti Zara, Bershka, Pull & Bear, hingga Stradivarius.

Menurut laporan perusahaan, Inditex yang telah memiliki 5.815 gerai yang tersebar di 96 negara pada Januari 2023.

Dari jumlah tersebut, Zara menempati posisi teratas dengan jumlah 1.885 gerai atau setara 32,41% dari total gerai Inditex secara global.

Bershka menempati posisi kedua jumlah gerai Inditex terbanyak, yaitu 860 gerai. Posisinya disusul oleh Stradivarius sebanyak 849 gerai, Pull & Bear 789 gerai, Massimo Dutti 548 gerai, dan Oysho 457 gerai.

Sementara, perusahaan Inditex dengan jumlah gerai Inditex paling sedikit adalah Zara Home, yaitu hanya 427 gerai.

Adapun menurut laporan tersebut, jumlah gerai perusahaan Inditex di Indonesia mencapai 62 gerai. Berikut rinciannya berdasarkan merek perusahaan:

  • Zara: 16 gerai   
  • Pull & Bear: 14 gerai
  • Stradivarius: 12 gerai
  • Bershka: 8 gerai
  • Massimo Dutti: 5 gerai
  • Oysho: 4 gerai
  • Zara Home: 3 gerai

Seruan boikot

Teranyar, Zara, mendapatkan banyak kecaman dan seruan pemboikotan dari warganet di media sosial lantaran merek tersebut dituding mengolok-olok genosida yang terjadi di Gaza, Palestina.

Sejumlah foto iklan koleksi terbaru Zara menunjukkan, gambar seorang model bersama patung berbalut kain putih atau kafan seperti jenazah. Kampanye tersebut juga menampilkan bebatuan, puing-puing, dan potongan karton yang menyerupai peta Palestina.

Akibatnya, warganet menyebarkan tagar di media sosial, seperti Twitter dan Instagram, berisi desakan agar konsumen mempertimbangkan kembali loyalitas mereka terhadap penggunaan merek Zara.

(Baca: 10 Perusahaan Fesyen Terbesar Dunia, Mayoritas dari AS)

IKLAN

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