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Jumlah Pengguna TikTok Terus Bertambah sampai Kuartal III-2023 | Databoks Home Jumlah Pengguna TikTok Terus Bertambah sampai Kuartal III-2023 Jumlah Pengguna TikTok Terus Bertambah sampai Kuartal III-2023 Jumlah Pengguna Aktif Bulanan TikTok Global (Kuartal I 2018-Kuartal III 2023)* Sumber : Business of Apps, 31 Oktober 2023
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Penulis: Cindy Mutia Annur
Editor: Adi Ahdiat
Menurut data Business of Apps , TikTok telah menggaet 1,61 miliar pengguna aktif bulanan (monthly active users /MAU) di seluruh dunia sampai kuartal III-2023.
Jumlah tersebut naik 1,9% dari kuartal sebelumnya (quarter-to-quarter /qtq). Pada kuartal II-2023, pengguna aktif mereka berjumlah 1,58 miliar.
Pengguna aktif bulanan aplikasi video pendek ini secara global melonjak 12,6% dibanding periode sama tahun lalu (year-on-year /yoy).
Pada kuartal III-2022, jumlah pengguna aktif bulanan aplikasi TikTok baru 1,43 miliar.
Jumlah pengguna aktif bulanan TikTok juga meningkat signifikan dalam lima tahun terakhir, meski sempat sedikit menurun pada kuartal III-2020.
Kendati begitu, sejak kuartal IV-2020 penggunanya tumbuh makin pesat, seiring dengan makin banyaknya orang yang mengakses TikTok dalam masa pembatasan sosial pandemi Covid-19.
Business of Apps mengatakan, TikTok memiliki jumlah pengguna yang tinggi di berbagai wilayah dunia. Di Asia-Pasifik saja ada lebih dari 500 juta pengguna, belum termasuk pengguna di Tiongkok dan India.
(Baca: Indonesia Punya Pengguna TikTok Terbanyak ke-2 di Dunia )
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