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Pengiriman PC Global Melesu 7,3% pada Kuartal III 2023, Apple Paling Anjlok | Databoks
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Pengiriman PC Global Melesu 7,3% pada Kuartal III 2023, Apple Paling Anjlok

Persentase Peningkatan/Penurunan Pengiriman PC/Laptop Global Berdasarkan Merek (Kuartal II 2023)

Sumber : International Data Corporation (IDC), 9 Oktober 2023

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Disalin..
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Penulis: Nabilah Muhamad

Editor: Padjar Iswara

18/10/2023, 15.26 WIB

Berdasarkan laporan International Data Corporation (IDC), volume pengiriman PC (personal computer) atau komputer global mencapai 68,2 juta unit pada kuartal III 2023. 

Jumlah tersebut turun 7,3% (year-on-year/yoy) dibanding kuartal III tahun lalu yang pengirimannya mencapai 73,8 juta unit.

Pada periode ini, PC pabrikan Apple menurun paling dalam, yakni minus 23,1% (yoy) dari unit menjadi 9,4 juta unit menjadi 7,2 juta unit. 

Lalu pengiriman Dell Technologies berkurang 14,3% (yoy) dari 12 juta unit PC menjadi 10,3 juta unit pada kuartal ini. 

Disusul oleh salah satu raksaksa perusahaan PC, Asus ikut melesu sampai 10,7% (yoy). Pada kuartal III tahun lalu, Asus telah mengirimkan 5,4 juta unit lalu turun menjadi 4,9 juta unit pada kuartal III 2023. 

Sementara pengiriman Lenovo menurun 5% dari 16,9 juta unit menjadi 16 juta unit. Meskipun begitu, Lenovo tetap mencetak pengiriman PC paling banyak secara global dibandingkan merek-merek pesaingnya. 

Dalam periode yang sama, HP Inc. justru membukukan pertumbuhan yang positif. Perusahaan PC asal California, Amerika Serikat, ini tercatat telah mengirimkan 12,7 juta unit PC pada kuartal III 2023, atau naik 5% secara tahunan. 

Pasar PC Global Mulai Bangkit

Manager Riset IDC Jitesh Ubran menyebut, meskipun permintaan dan perekonomian global masih lemah,  pengiriman PC global telah meningkat dalam dua kuartal terakhir.

Menurutnya, hal tersebut akan memperlambat laju penurunan tahunan sekaligus mengindikasikan bahwa pasar PC telah melewati titik teredahnya dan mulai bangkit. 

"Industri PC sedang dalam proses pemulihan yang lambat karena siklus penyegaran perangkat dan berakhirnya dukungan untuk Windows 10 akan membantu mendorong penjualan pada paruh kedua tahun 2024 dan seterusnya. Sementara itu, industri PC sayangnya akan mengalami lebih banyak penderitaan," kata Jitesh melalui laman IDC, Senin (9/10/2023). 

(Baca juga: Hanya 18% Rumah Tangga yang Punya Komputer atau Laptop pada 2022)

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