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Daftar Merek Cokelat Favorit Konsumen Indonesia, Ada Kesukaanmu? | Databoks
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Daftar Merek Cokelat Favorit Konsumen Indonesia, Ada Kesukaanmu?

Merek Cokelat yang Biasa Dikonsumsi Responden (Juli-Agustus 2023)*

Sumber : Kurious, 8 Agustus 2023

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Disalin..
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Penulis: Nabilah Muhamad

Editor: Adi Ahdiat

18/8/2023, 18.20 WIB

Cokelat merupakan makanan manis yang terbuat dari olahan biji kakao. Saat ini ada banyak merek cokelat yang dijual di pasaran. Lantas, merek mana yang jadi favorit konsumen Indonesia?

Berdasarkan hasil survei Kurious-Katadata Insight Center (KIC), SilverQueen menjadi merek cokelat yang paling banyak dikonsumsi oleh konsumen Indonesia. Mayoritas atau 93,7% responden mengaku biasa mengonsumsi merek tersebut.

Cokelat Cadbury menempati peringkat kedua, yang dikonsumsi oleh 49,6% responden. Diikuti merek Delfi dan Nestle KitKat yang masing-masing dikonsumsi oleh 40% dan 25,2% responden.

Tak hanya paling banyak dikonsumsi, SilverQueen juga merupakan merek cokelat terpopuler di Indonesia.

Menurut survei Kurious-KIC, sebanyak 96,4% responden mengetahui merek tersebut. Sementara, merek pesaingnya seperti Cadbury dan Delfi hanya diketahui oleh 79,3% dan 72,2% responden.

Sebagai catatan, responden dalam survei ini bisa memilih lebih dari satu merek cokelat.

Survei ini dilakukan terhadap 605 responden yang tersebar di berbagai penjuru Indonesia, dengan proporsi 54,9% responden laki-laki dan 45,1% responden perempuan.

Sebanyak 63,3% responden berasal dari Pulau Jawa selain Jakarta, diikuti responden dari DKI Jakarta (15%), dan Pulau Sumatra (11,7%).

Sementara proporsi responden yang berasal dari Kalimantan, Sulawesi, Bali-Nusa, dan Maluku-Papua berada di rentang 0,05-3,6%.

Sebagian besar responden berasal dari kelompok usia antara 35-44 tahun (33,6%), diikuti kelompok 25-34 tahun (29,4%) dan kelompok 45-54 tahun (20,8%).

Koleksi data dilakukan pada periode 26 Juli-3 Agustus 2023 menggunakan metode computer-assisted web interviewing (CAWI)  dengan toleransi kesalahan (margin of error) sekitar 3,98% dan tingkat kepercayaan 95%.

(Baca juga: Merek Susu Formula yang Paling Sering Digunakan Konsumen Indonesia, SGM Teratas)

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