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Bakal Luncurkan iPhone 15, Ini Tren Pendapatan Apple dari Penjualan Smartphone | Databoks
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Bakal Luncurkan iPhone 15, Ini Tren Pendapatan Apple dari Penjualan Smartphone

Pendapatan Apple dari Penjualan iPhone Global Kuartal III (2007-2023)

Sumber : Apple Inc., 3 Agustus 2023

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Penulis: Cindy Mutia Annur

Editor: Erlina F. Santika

9/8/2023, 15.43 WIB

Apple Inc. dikabarkan bakal menjual smartphone terbarunya, iPhone 15, sekira 22 September 2023, menurut Bloomberg. Adapun tanggal peluncuran iPhone generasi terbaru itu akan dirilis seminggu sebelumnya, pada 12 atau 13 September 2023.

Di tengah penyambutan iPhone terbaru, Apple mengakui kenyataan pahit bahwa pasar smartpthone perusahaan terperosok. Berdasarkan laporan keuangan perusahaan, penjualan iPhone pada kuartal III-2023 hanya sebesar US$39,66 miliar. Angka tersebut turun 2,44% secara tahunan (year-on-year/yoy).

Meski begitu, iPhone masih menjadi kontributor utama pendapatan bagi Apple yang mencapai 48,5% dari total pendapatan perusahaan pada kuartal III-2023. Berdasarkan wilayahnya, Amerika Serikat tercatat masih menjadi pasar terbesar bagi produsen asal Negeri Paman Sam meski mengalami penurunan penjualan.

“Pasar smartphone telah mengalami penurunan selama beberapa kuartal terakhir di Amerika Serikat,” kata CEO Tim Cook dikutip dari Bloomberg, Senin (7/8/2023).

(Baca: Pendapatan Apple Anjlok Imbas Lesunya Penjualan iPhone dan iPad pada Kuartal II 2023)

Menurut Bloomberg, Apple menyalahkan pelemahan mata uang yang terjadi belakangan ini. Di sisi lain, perusahaan mengakui bahwa pembeli AS tidak membelanjakan produknya seperti dulu.

“Penjualan (smartphone) di negara asal Apple memucat jika dibandingkan dengan Tiongkok, di mana menurut Tim Cook sebagai sorotan kuartal ini,” demikian dikutip dari Bloomberg.

Secara tren, pendapatan Apple dari penjualan iPhone cenderung meningkat dalam 16 tahun terakhir.

Pada tahun pertama, pendapatan Apple dari penjualan iPhone tercatat hanya sebesar US$5 juta pada kuartal III-2007. Jumlahnya terus meningkat seperti grafik di atas.

Adapun dalam 16 tahun terakhir, pendapatan Apple dari penjualan iPhone telah melonjak lebih dari 790.000% pada kuartal III-2023.

Peningkatan pendapatan dari penjualan iPhone terlihat jelas saat Apple meluncurkan perombakan besar-besaran pada fitur smartphone perusahaan. Seperti yang terjadi pada peluncuran iPhone 6 pada 2014, iPhone X pada 2017, dan iPhone 12 pada 2020.

“Fitur-fitur baru biasanya laku dengan sendirinya,” kata Bloomberg. Contohnya, pada saat Apple menawarkan layar yang lebih besar, desain yang diperbarui tanpa tombol beranda untuk model X, serta koneksi 5G pada generasi 12, 13, dan 14.

(Baca: Apa yang Membuat Konsumen Setia Pakai iPhone? Ini Surveinya)

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