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10 Merek Popok Favorit Konsumen Indonesia, Siapa Juaranya? | Databoks
IKLAN

10 Merek Popok Favorit Konsumen Indonesia, Siapa Juaranya?

10 Merek Popok yang Biasa Digunakan Responden (Juli 2023)

Sumber : Katadata Insight Center (KIC), 31 Juli 2023

katadata logo databoks logo
Disalin..
IKLAN

Penulis: Nabilah Muhamad

Editor: Adi Ahdiat

1/8/2023, 19.10 WIB

Popok atau diaper kini telah menjadi kebutuhan utama bagi banyak keluarga yang memiliki bayi. Ada banyak pula merek popok di pasaran dengan harga dan kualitas yang berbeda.

Berdasarkan hasil survei Kurious-Katadata Insight Center (KIC), Mamy Poko menjadi merek popok yang paling banyak digunakan oleh konsumen di Indonesia. Sebanyak 65,7% responden, mengaku biasa menggunakan merek popok tersebut.

Popok merek Sweety menempati urutan berikutnya, yang digunakan oleh 50% responden.

Ada pula merek Merries dan Baby Happy yang jadi popok bayi favorit responden dengan proporsi masing-masing 34,3% dan 25,9%.

Tak hanya paling banyak digunakan, Mamy Poko juga merupakan merek popok terpopuler di Indonesia. Menurut survei Kurious-KIC, sebanyak 79% responden mengetahui merek tersebut.

Adapun merek Sweety dan Pampers masing-masing diketahui oleh 60,6% dan 50,3% responden.

Survei ini dilakukan terhadap 599 responden yang tersebar di seluruh Indonesia, dengan proporsi 54,8% responden laki-laki dan 45,2% responden perempuan.

Namun, untuk topik survei terkait merek popok yang digunakan, hanya ada 277 responden yang memiliki anak dengan usia di bawah 5 tahun.

Lebih dari setengah responden berasal dari Pulau Jawa selain Jakarta (64,6%), diikuti responden dari DKI Jakarta (15,9%), dan Pulau Sumatra (11,2%).

Sementara proporsi responden yang berasal dari Kalimantan, Sulawesi, Bali-Nusa, dan Maluku-Papua berada di rentang 3,3%-0,2%.

Sebagian besar responden berusia antara 35-44 tahun (35,2%), diikuti kelompok usia 25-34 tahun (29,5%), dan kelompok usia 45-54 tahun (21%).

Koleksi data dilakukan pada 18-26 Juli 2023 menggunakan metode computer-assisted web interviewing (CAWI) dengan toleransi kesalahan (margin of error) sekitar 4% dan tingkat kepercayaan 95%.

(Baca juga: Apa Merek Kecap Favorit Masyarakat Indonesia? Ini Hasil Surveinya)

IKLAN