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Netflix Raih 1,75 Juta Pelanggan Baru pada Kuartal I 2023 | Databoks Home Netflix Raih 1,75 Juta Pelanggan Baru pada Kuartal I 2023 Netflix Raih 1,75 Juta Pelanggan Baru pada Kuartal I 2023 Jumlah Pelanggan Netflix di Seluruh Dunia (Kuartal I 2022-Kuartal I 2023) Sumber : Netflix, April 2023
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Penulis: Nabilah Muhamad
Editor: Adi Ahdiat
Netflix merupakan aplikasi streaming berbayar yang memungkinkan penggunanya menonton acara televisi dan film dari berbagai penjuru dunia.
Berdasarkan laporan 2023 Quarterly Earnings, pada kuartal I 2023 Netflix memiliki 232,5 juta pelanggan, bertambah 1,75 juta pelanggan dibanding kuartal sebelumnya.
Ini jadi perkembangan positif bagi Netflix, karena pada kuartal I dan II 2022 mereka sempat kehilangan ratusan ribu pelanggan per kuartalnya.
Pada kuartal I tahun ini Netflix bangkit dengan merilis beberapa tayangan populer, seperti The Glory , musim kedua dari Ginny & Georgia, That 90s Show , dan lain-lainnya.
Hasilnya, pada kuartal I 2023 Netflix berhasil meraih pendapatan US$8,16 miliar atau sekitar Rp122,26 triliun (asumsi kurs Rp14.979 per US$), meningkat 3,7% dibanding kuartal I tahun lalu.
"Kami memperkirakan pendapatan kami akan tumbuh secara konstan selama paruh kedua tahun 2023, seiring dengan upaya kami meningkatkan kualitas layanan, mempromosikan akun langganan bersama (paid sharing ) secara lebih luas pada kuartal II 2023, dan terus mengembangkan bisnis periklanan kami," kata manajemen Netflix dalam laporannya.
(Baca juga: Rilis Episode Terakhir, Doctor Cha Jadi Serial Netflix Terpopuler ke-2 Global )
