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Deretan YouTuber dengan Estimasi Penghasilan Tertinggi di Indonesia 2023, Siapa Juaranya? | Databoks
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Deretan YouTuber dengan Estimasi Penghasilan Tertinggi di Indonesia 2023, Siapa Juaranya?

Estimasi Pendapatan dari 7 Kanal YouTube Indonesia (2023)

Sumber : Tirto.id, 13 Juni 2023

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Penulis: Erlina F. Santika

Editor: Erlina F. Santika

15/6/2023, 19.50 WIB

Pembuat konten YouTube alias YouTuber menjadi pekerjaan yang dilirik banyak orang. Orang dengan beragam latar, tak jarang berlomba-lomba menghadirkan konten yang menarik demi menggaet penonton atau viewers dan subscribers.

Bagaimana tak tertarik, konten-konten yang dimuat itu bisa didulang menjadi cuan. Perhitungannya berasal dari pemasangan Google AdSense, layanan iklan milik Google, raksasa teknologi yang sudah mengakuisisi YouTube.

Dilansir Kompas.com, Google akan membayar konten YouTuber dengan sejumlah syarat, di antaranya memiliki minimal 1.000 subscribers dan sudah ditonton sedikitnya 4.000 jam dalam satu tahun.

Gaji YouTuber dihitung berdasarkan cost per mille (CPM) dan cost per click (CPC). CPM dari penayangan iklan, sementara CPC diperoleh dari penonton yang mengeklik tayangan iklan dalam video tersebut.

Sebagai contoh pada 2018, Forbes pernah menjelaskan bahwa sebuah video di YouTube dengan 1 juta penonton bisa menghasilkan lebih dari US$500 atau sekira Rp7,2 juta per bulan.

Memang uang yang dihasilkan bisa berbeda-beda antara satu YouTuber dengan yang lain. Namun, rumus patennya satu: semakin banyak iklan, subscriber, dan viewer, semakin banyak uang yang dihasilkan. Sebagai catatan, keuntungan yang diambil juga tetap dibagi dengan YouTube.

Sudah banyak orang yang juga mengambil keuntungan dari tayangan YouTubenya. Lantas siapa saja YouTuber Indonesia yang mendapat keuntungan tertinggi pada 2023?

(Baca juga: Inilah 10 YouTuber dengan Jumlah "Subscribers" Terbanyak di Indonesia, Ada Favoritmu?)

Statistik Social Blade yang diolah Tirto menunjukkan sedikitnya ada 7 YouTuber yang diestimasikan punya penghasilan cukup tinggi dari platform tersebut. Berikut ulasannya.

  • Frost Diamond

YouTuber dengan sajian tema permainan. Pria ini memiliki 28,4 juta subscribers.

Frost Diamond ditaksir memiliki pendapatan dari YouTube sebesar US$77 ribu hingga US$1,2 juta per bulan. Ini setara dengan Rp1,14 miliar hingga Rp17,82 miliar. Konon Frost Diamond disebut sebagai YouTuber Tanah Air dengan penghasilan terbanyak nomor satu.

  • Jess No Limit

Memiliki pengikut sebanyak 27,9 juta subscribers, Jess No Limit gemar membagikan konten gaming. Ia diperkirakan memiliki penghasilan US$28,1 ribu hingga US$449,8 ribu. Ini senilai dengan Rp417,49 juta hingga Rp6,68 miliar per bulan.

  • Deddy Corbuzier

Memiliki pengikut hingga 20,5 juta subscribers, Deddy si mantan pesulap ini kerap mengangkat ragam isu dalam talkshow YouTubenya.

Estimasi pendapatan per bulan Deddy dalam rentang US$15,1 ribu hingga US$242 ribu atau Rp224 juta hingga Rp3,59 miliar per bulan.

Kanal milik keluarga sultan Indonesia, Raffi Ahmad dan Nagita Slavina ini memiliki 25,2 juta subscribers.

Rans Entertainment diestimasikan menghasilkan US$14,1 ribu hingga US$232,2 ribu atau Rp215,43 juta hingga Rp3,44 miliar per bulan.

  • Ricis Official

Ria Ricis memiliki pengikut yang paling banyak di Indonesia, yakni 32,5 juta subscribers.

Prakiraan pendapatan dari konten-konten YouTubenya sebanyak US$13,2 ribu higga US$211,1 ribu. Ini senilai dengan Rp196,25 juta hingga Rp3,13 miliar per bulan.

  • Baim Paula

Pasangan seleb Baim Wong dan Paula Verhoeven memiliki pengikut sebanyak 21,1 juta akun.

Konten pasangan ini diprediksi memiliki pendapatan sebesar US$6,2 ribu hingga US$99,1 ribu. Ini dinilai sama dengan Rp92,11 juta sampai Rp1,47 miliar per bulan.

  • AH

Selebgram Atta Halilintar, pemilik kanal ini, memiliki 30,3 juta subscribers.

Menantu penyanyi lawas Anang Hermansyah ini ditaksir mengantongi cuan sebesar US$5,5 ribu sampai US$87,7 ribu. Nilai itu bisa setara dengan Rp81,71 juta hingga Rp1,3 miliar per bulan.

(Baca juga: Pengguna YouTube di Indonesia Peringkat Keempat Terbanyak di Dunia pada Awal 2023)

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