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Survei Populix: Traveloka Aplikasi Perjalanan Online Paling Banyak Disukai Konsumen | Databoks Home Survei Populix: Traveloka Aplikasi Perjalanan Online Paling Banyak Disukai Konsumen Survei Populix: Traveloka Aplikasi Perjalanan Online Paling Banyak Disukai Konsumen Aplikasi yang Paling Disukai Responden untuk Pesan Akomodasi Liburan (2022) Sumber : Populix, Desember 2022
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Penulis: Cindy Mutia Annur
Editor: Adi Ahdiat
16/12/2022, 17.20 WIB
Menurut survei Populix, sebanyak 38% responden yang berencana liburan akhir tahun berniat memesan akomodasi lewat aplikasi digital atau online travel agent (OTA).
Traveloka tercatat sebagai aplikasi OTA yang paling disukai responden, dengan persentase mencapai 67,5%. Kemudian Tiket.com disukai 21% responden, Agoda 5,5% Booking.com 2%, Airbnb 2%, Pegipegi 1%, dan aplikasi OTA lainnya 1%.
Survei Populix juga menemukan mayoritas responden (67%) memilih memesan akomodasi lewat aplikasi OTA karena lebih mudah.
Ada juga yang menggunakan aplikasi OTA karena proses pemesanan mudah dan cepat (65%), memilki beragam metode pembayaran (57%), bisa mendapat harga termurah (53%), bisa melihat ulasan orang lain (49%), dan mencari paket promo (37%).
Survei ini dilakukan melalui aplikasi Populix pada 9-11 November 2022 terhadap 1.010 responden berusia 18-55 tahun di seluruh Indonesia. Mayoritas responden adalah pekerja dengan status ekonomi kelas menengah.
(Baca: Pengguna Aplikasi Traveling di Dunia Capai 93 Juta Orang pada 2021 )
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