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Makin Meroket, Pendapatan Produk Kecantikan dan Perawatan Diri di RI Capai Rp111,83 Triliun pada 2022 | Databoks
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Makin Meroket, Pendapatan Produk Kecantikan dan Perawatan Diri di RI Capai Rp111,83 Triliun pada 2022

Perkiraan Pendapatan Produk Perawatan Diri dan Kecantikan di Indonesia (2014-2027)

Sumber : Statista,

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Disalin..
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Penulis: Annissa Mutia

Editor: Annissa Mutia

5/12/2022, 16.30 WIB

Berdasarkan laporan Statista, pendapatan di pasar Kecantikan & Perawatan Diri mencapai US$7,23 miliar atau Rp111,83 triliun (dengan kurs 1 dollar sebesar Rp15,467.5) pada tahun 2022. Pasar diperkirakan akan tumbuh setiap tahun sebesar 5,81% (CAGR atau tingkat pertumbuhan per tahun dari 2022-2027).

Secara rinci, segmen pasar terbesar adalah segmen perawatan diri dengan volume pasar sebesar US$3,18 miliar pada tahun 2022. Diikuti Skin Care sebesar US$2,05 miliar, kosmetik US$1,61 miliar, dan wewangian US$39 juta.

Sehubungan dengan jumlah penduduk, pendapatan dari pasar kecantikan dan perawatan diri per orang di Indonesia sebesar US$25,90 dihasilkan pada tahun 2022. Di pasar Kecantikan & Perawatan Pribadi, 15,8% dari total pendapatan akan dihasilkan melalui penjualan online pada tahun 2022.

Berdasarkan hasil survei Katadata Insight Center (KIC) dan Sirclo pada 2021, ada pergeseran kategori produk yang paling digemari konsumen saat berbelanja daring (online). Jumlah transaksi produk kesehatan dan kecantikan meningkat menjadi 40,1% saat pandemi Covid-19. Nilai itu naik dibandingkan pada 2019 yang hanya sebesar 29,1%.  

Peningkatan transaksi produk kesehatan dan kecantikan melampaui barang konsumen yang bergerak cepat (Fast-Moving Consumer Goods/FMCG). Tercatat, transaksi FMCG hanya tumbuh dari 30,5% pada 2019 menjadi 31,2% pada 2020/2021.

Tingginya transaksi produk kesehatan dan kecantikan serta FMCG karena masyarakat lebih banyak menghabiskan waktu di rumah. Selain itu, masyarakat kian sadar mengenai kesehatan saat pandemi Covid-19.

(baca: Daftar Kosmetik Vegan Paling Populer di Indonesia Versi Populix)


 

 

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