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MNC Group Kuasai Pangsa Pasar Belanja Iklan Televisi di Indonesia | Databoks Home MNC Group Kuasai Pangsa Pasar Belanja Iklan Televisi di Indonesia MNC Group Kuasai Pangsa Pasar Belanja Iklan Televisi di Indonesia Pangsa Pasar Belanja Iklan Televisi di Indonesia Berdasarkan Grup Media (Januari-Juli 2022) Sumber : Media Nusantara Citra Tbk, September 2022
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Penulis: Cindy Mutia Annur
Editor: Annissa Mutia
MNC Group berhasil menguasai pangsa pasar belanja iklan televisi di Indonesia. Hal ini menjadikan perusahaan grup media milik Hary Tanoesoedibjo tersebut terbesar di tanah air.
Menurut laporan perusahaan, pangsa pasar belanja iklan televisi di MNC Group mencapai 47,2% sepanjang Januari – Juli 2022.
Emtek Group yang menaungi SCTV, O’Channel, dan Indosiar menempati peringkat kedua. Pangsa pasar belanja iklan di media grup milik Eddy Kusnadi Sariaatmadja ini sebesar 28,9%.
Berikutnya, pangsa pasar belanja iklan televisi di VIVA Group yang menaungi ANTV dan TVOne ini sebesar 11%.
Kemudian, grup Trans Corp yang menaungi Trans TV dan Trans7 memiliki pangsa pasar belanja iklan sebesar 9,4%. Diikuti oleh group Metro 2,3%, dan NET 1,2%.
(Baca: Warga Indonesia Paling Banyak Tonton RCTI Saat Prime Time )
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