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Survei: Shopee Jadi Platform E-commerce yang Paling Banyak Digunakan Saat Harbolnas | Databoks Home Survei: Shopee Jadi Platform E-commerce yang Paling Banyak Digunakan Saat Harbolnas Survei: Shopee Jadi Platform E-commerce yang Paling Banyak Digunakan Saat Harbolnas Preferensi Platform E-commerce untuk Belanja Saat Harbolnas (2022) Sumber : Populix, Oktober 2022
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Penulis: Cindy Mutia Annur
Editor: Annissa Mutia
Berdasarkan survei Populix, Shopee dipilih oleh mayoritas responden sebagai platform e-commerce yang paling banyak dipilih untuk berbelanja online saat Hari Belanja Online Nasional alias Harbolnas . Persentasenya mencapai 90%.
Sementara, Tokopedia menempati peringkat kedua dengan persentase 66%. Lazada dan Bukalapak di peringkat berikutnya dengan persentase masing-masing 34% dan 15%.
Kemudian, sebanyak 14% responden memilih JD.ID sebagai e-commerce untuk berbelanja saat Harbolnas. Diikuti oleh Traveloka dan Blibli masing-masing 13%, lalu GoMart (10%), Zalora (9%), dan GrabMart (8%).
Survei ini juga menemukan bahwa e-wallet menjadi metode pembayaran yang paling banyak digunakakan responden saat Harbolnas. Diikuti transfer bank (49%) dan bayar di tempat/ cash on delivery (46%).
Adapun survei ini dilakukan melalui aplikasi Populix pada 26-27 September 2022. Terdapat 1.274 responden berusia 18-55 tahun yang terlibat dalam survei ini. Mereka berasal di pulau Jawa (67%), Sumatera (16,5%), dan pulau lainnya (16,5%).
(Baca: E-Wallet, Metode Pembayaran Paling Banyak Digunakan Selama Harbolnas 2021 )
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