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Ini Industri dengan Belanja Iklan Terbesar pada Semester I 2022 | Databoks Home Ini Industri dengan Belanja Iklan Terbesar pada Semester I 2022 Ini Industri dengan Belanja Iklan Terbesar pada Semester I 2022 10 Industri dengan Belanja Iklan Terbesar di Indonesia (Semester I 2022) Sumber : Nielsen, 25 Agustus 2022
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Penulis: Reza Pahlevi
Editor: Adi Ahdiat
Menurut data Nielsen, industri dengan belanja iklan paling besar di Indonesia pada semester I 2022 adalah industri komputer, komunikasi, dan peralatan kantor.
Industri tersebut tercatat menghabiskan US$1,96 miliar untuk beriklan. Jumlah ini mengalahkan industri kosmetik dan kebersihan yang menghabiskan belanja iklan sebesar US$1,7 miliar pada periode sama.
Industri minuman ringan berada di peringkat ketiga dengan belanja iklan sebesar US$1,53 miliar. Lalu industri makanan menghabiskan belanja iklan sebesar US$1,3 miliar.
Jika dilihat dari perusahaannya, pengiklan terbesar di Indonesia pada semester I 2022 adalah Unilever, diikuti Valorant dan Mayora.
Perusahaan-perusahaan fast moving consumer goods (FMCG) mendominasi daftar 10 pengiklan terbesar. Selain Unilever dan Mayora, ada juga Procter & Gamble, Wings Food, Indofood, Nestle, dan Wings.
(Baca: Pangsa Pasar Iklan Radio dan Media Cetak Ambles pada Semester I 2022 )
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