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Pasar Boba Indonesia Terbesar di Asia Tenggara | Databoks Home Pasar Boba Indonesia Terbesar di Asia Tenggara Pasar Boba Indonesia Terbesar di Asia Tenggara Nilai Pasar Bubble Tea di Negara-negara Asia Tenggara (2021) Sumber : Momentum Works, 15 Agustus 2022
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Penulis: Reza Pahlevi
Editor: Annissa Mutia
Momentum Works baru saja merilis laporan tentang bisnis bubble tea atau yang biasa disebut boba di Asia Tenggara. Pasar boba di Asia Tenggara diperkirakan mencapai US$3,66 miliar atau sekitar Rp54 triliun (asumsi kurs Rp14.854 per dolar AS).
Indonesia menjadi negara paling kecanduan dengan boba. Pasar boba di Indonesia mencapai US$1,6 miliar atau sekitar Rp24 triliun.
Indonesia pun mencakup sebagian besar pasar boba di Asia Tenggara. Nilai pasar tersebut mencakup 43,7% dari total pasar boba Asia Tenggara.
Pasar terbesar kedua adalah Thailand yang memiliki nilai pasar US$749 juta. Vietnam berada di peringkat ketiga dengan nilai pasar US$362 juta.
Besarnya pasar boba di Indonesia pun membuat Kopi Kenangan menjadi salah satu unicorn Indonesia. Valuasi perusahaan menembus US$1 miliar ketika menerima pendanaan US$96 juta pada akhir tahun lalu.
(baca: Mixue Memiliki Jejaring Boba Terbanyak di Asia Tenggara )
