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Pengguna TikTok Mayoritas Berusia Muda, Ini Rinciannya | Databoks Home Pengguna TikTok Mayoritas Berusia Muda, Ini Rinciannya Pengguna TikTok Mayoritas Berusia Muda, Ini Rinciannya Distribusi Pengguna TikTok Global Berdasarkan Kelompok Usia (2021) Sumber : Business of Apps, Juni 2022
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Penulis: Vika Azkiya Dihni
Editor: Adi Ahdiat
TikTok bakal merilis fitur baru untuk melindungi pengguna di bawah umur.
Fitur bernama Content Levels itu akan menyaring video khusus pengguna dewasa, serta video dengan tema lain yang tidak melanggar aturan TikTok tetapi tidak pantas untuk pengguna usia muda. Rencananya, fitur ini akan diterapkan dalam beberapa pekan ke depan.
Menurut laporan Business of Apps, sampai 2021 pengguna TikTok di seluruh dunia didominasi oleh kelompok usia 20-29 tahun, dengan proporsi mencapai 35%.
Kemudian pengguna dari kelompok usia 10-19 tahun berada di urutan kedua dengan proporsi 28% secara global.
Ada juga 18% pengguna TikTok yang berusia 30-39 tahun, 16,3% berusia 40-49 tahun, dan 2,7% berusia di atas 49 tahun.
Popularitas aplikasi TikTok juga semakin meningkat. Hingga kuartal I 2022, ada 1,4 miliar pengguna aktif bulanan TikTok (monthly active users /MAU) di skala global, meningkat 15,34% dari kuartal sebelumnya yang masih 1,2 miliar pengguna.
(Baca Juga: TikTok Bukukan Pendapatan Rp20,47 Triliun pada Kuartal I 2022 )
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