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BPS: 71,74 % Usaha Makanan & Minuman di Indonesia Gunakan Media Online untuk Promosi | Databoks Home BPS: 71,74 % Usaha Makanan & Minuman di Indonesia Gunakan Media Online untuk Promosi BPS: 71,74 % Usaha Makanan & Minuman di Indonesia Gunakan Media Online untuk Promosi Persentase Penggunaan Sarana Promosi pada Usaha Penyedia Makanan & Minuman (2020) Sumber : Badan Pusat Statistik (BPS), 15 Juni 2022
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Penulis: Vika Azkiya Dihni
Editor: Annissa Mutia
Usaha penyedia makanan dan minuman di Indonesia melakukan sarana promosi untuk memasarkan usaha atau produknya. Seiring dengan perkembangan zaman, sarana promosi yang paling banyak digunakan adalah media online .
Badan Pusat Statistik (BPS) mencatat, sebanyak 71,74% usaha penyedia makanan dan minuman memanfaatkan media online untuk mempromosikan usaha atau produk makanannya pada 2020.
Kemudian, sebanyak 36,64% usaha menggunakan spanduk untuk sarana promosi dan 30,16% menggunakan brosur. Ada pula 8,65% usaha masih menggunakan televisi/radio sebagai sarana promosi.
Lalu, sebanyak 7,41% usaha melakukan promosi melalui surat kabar/majalah dan 10,07% menggunakan media lainnya untuk mempromosikan usahanya.
BPS juga mencatat, di era digital saat ini sebagian besar usaha penyedia makan minum telah memanfaatkan penjualan secara online , yakni 85,55%.
Sarana yang banyak digunakan dalam penjualan secara online adalah melalui layanan pemesanan yang dilakukan pihak ketiga, yaitu sebesar 61,69%. Diikuti media sosial sebesar 49,69%, sedangkan melalui website hanya 17,62%.
(Baca Juga: Rata-Rata Pendapatan Usaha Makan Minum di 10 Provinsi Ini Tertinggi Nasional )
