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Survei: Nilai Transaksi GoFood Lebih Besar dari ShopeeFood dan GrabFood | Databoks Home Survei: Nilai Transaksi GoFood Lebih Besar dari ShopeeFood dan GrabFood Survei: Nilai Transaksi GoFood Lebih Besar dari ShopeeFood dan GrabFood Nilai Transaksi Layanan Pesan Antar Makanan Indonesia (2022) Sumber : Tenggara Strategics, 16 Juni 2022
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Penulis: Reza Pahlevi
Editor: Annissa Mutia
Hasil riset Tenggara Strategics menunjukkan GoFood menjadi layanan pesan antar makanan daring dengan nilai transaksi terbesar di Indonesia. Tidak hanya memiliki nilai transaksi terbesar, GoFood juga menjadi top of mind (50%) layanan pesan antar makanan di Indonesia.
GoFood memiliki nilai transaksi sebesar Rp30,65 triliun menurut perhitungan Tenggara Strategics. Nilai transaksi ini mengungguli ShopeeFood dan GrabFood.
Meski baru beroperasi sejak 2021, ShopeeFood sudah memiliki nilai transaksi di atas GrabFood. Berdasarkan perhitungan, nilai transaksi ShopeeFood mencapai Rp26,49 triliun.
Terakhir, GrabFood berada di peringkat ketiga dengan nilai transaksi sebesar Rp20,93 triliun.
Riset ini menggunakan metode wawancara tatap muka terhadap 1.200 responden di enam kota. Wawancara dilakukan pada 10-14 Januari 2022.
Riset ini memiliki margin kesalahan sekitar 2,8% dengan tingkat kepercayaan 95%.
(Baca: Survei: Biaya Komisi GoFood Umumnya Dinilai Sepadan dengan Layanan )
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