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Survei: Shopee Jadi Marketplace Paling Digunakan Pelaku UMKM untuk Jualan Produk | Databoks Home Survei: Shopee Jadi Marketplace Paling Digunakan Pelaku UMKM untuk Jualan Produk Survei: Shopee Jadi Marketplace Paling Digunakan Pelaku UMKM untuk Jualan Produk Marketplace yang Digunakan UMKM (2022) Sumber : Asosiasi Penyelenggara Jasa Internet Indonesia (APJII), 9 Juni 2022
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Penulis: Reza Pahlevi
Editor: Annissa Mutia
Usaha mikro kecil menengah (UMKM ) mulai menggunakan marketplace untuk menjual produknya. Mengutip survei AJII, ada 26,58% UMKM yang memiliki akun di marketplace .
Sebanyak 39,3% pelaku UMKM tersebut menggunakan Shopee untuk menjual produknya. Persentase ini lebih besar dari Tokopedia yang digunakan 24,38% pelaku UMKM.
Selanjutnya, sebanyak 14,93% pelaku UMKM menggunakan Lazada, OLX 5,47%, Bukalapak 4,98%, Blibli 1,49%, Akulaku 0,5%, dan lainnya 7,46%.
Meski tidak semuanya menggunakan akun marketplace , 86,05% UMKM mengaku bergantung dengan internet. Sebanyak 41,39% dari UMKM tersebut bahkan mengaku sangat bergantung.
Survei penggunaan internet UMKM ini dilakukan terhadap 525 responden. Margin kesalahan survei ini sebesar 4,28% dengan tingkat kepercayaan 95%.
(Baca: APJII: Penetrasi Internet Indonesia Capai 77,02% pada 2022 )
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