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Laporan Google: Minat Belanja Sayur Online Meningkat 90% | Databoks Home Laporan Google: Minat Belanja Sayur Online Meningkat 90% Laporan Google: Minat Belanja Sayur Online Meningkat 90% Peningkatan Pencarian Kata Kunci Terkait Bahan Pokok di Google (Kuartal I 2022) Sumber : Google Trends, 12 Mei 2022
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Penulis: Cindy Mutia Annur
Editor: Adi Ahdiat
Penelusuran kata kunci terkait bahan pokok di fitur shopping mesin pencarian Google meningkat 24% pada kuartal I-2022 (year-on-year /yoy).
Menurut laporan Google Trends , peningkatan tertinggi terjadi pada penelusuran kata kunci "sayur" yang naik 90% (yoy) pada kuartal I-2022.
Kemudian penelusuran terkait "garam" naik 60% dan "madu” naik 50% (yoy).
Ada pula penelusuran terkait "mie", "telur", dan "susu" yang masing-masing naik sebesar 25%, 22%, dan 18% (yoy).
"Ini potensi besar untuk penjual online," jelas Managing Director Google Indonesia Randy Jusuf dalam siaran persnya, Kamis (12/5/2022).
"Pandemi telah menciptakan tambahan 21 juta pengguna internet di Indonesia hingga akhir Semester I 2021. Maka tidak mengherankan jika saat ini ada begitu banyak pengguna yang berbelanja bahan pokok secara online ," lanjut Randy.
Kendati demikian, Randy memperkirakan aktivitas belanja bahan pokok daring saat ini masih rendah.
"Laporan e-Conomy menunjukkan bahwa di Asia Tenggara, belanja bahan pokok yang dilakukan secara online baru 2%, dibandingkan dengan 25% populasi yang kini senang berbelanja online untuk produk-produk selain bahan pokok," ujar Randy.
(Baca: Belanja Online Meningkat Jelang Lebaran, Ini Produk yang Banyak Dibeli )
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