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Pendapatan TikTok Melesat 142% pada 2021 | Databoks Home Pendapatan TikTok Melesat 142% pada 2021 Pendapatan TikTok Melesat 142% pada 2021 Pendapatan TikTok (2017-2021) Sumber : Business of Apps,
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Penulis: Vika Azkiya Dihni
Editor: Annissa Mutia
24/4/2022, 15.00 WIB
Berdasarkan laporan Business of Apps, pendapatan TikTok mencapai US$4,6 miliar pada 2021. Angka tersebut melesat 142% dibandingkan tahun 2020 yang sebesar US$1,9 miliar.
Peningkatan pendapatan TikTok yang pesat tersebut didorong oleh bertambahnya jumlah pengguna. Hingga kuartal II 2021, pengguna TikTok mencapai 1 miliar, lebih banyak dari tahun sebelumnya yang sebesar 700 juta pengguna.
Jika dilihat trennya, pendapatan TikTok terus meningkat sejak 2017. Saat itu, aplikasi video pendek tersebut hanya mengantongi pendapatan US$63 juta.
Nilainya terus menanjak hingga 2021 dengan kenaikan rata-rata 214% per tahun. Adapun peningkatan tertinggi terjadi pada tahun 2020 yang naik hingga 442,8%.
Dengan adanya kebijakan pembatasan kegiatan masyarakat saat pandemi, popularitas Tiktok memang semakin meningkat tajam. Pembatasan tersebut mengakibatkan peningkatan terhadap intensitas penggunaan media sosial salah satunya TikTok.
(Baca Juga: 10 Video TikTok dengan Like Terbanyak, Siapa Juaranya )