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Netflix Proyeksikan Kehilangan 2 Juta Pelanggan pada Kuartal II 2022 | Databoks Home Netflix Proyeksikan Kehilangan 2 Juta Pelanggan pada Kuartal II 2022 Netflix Proyeksikan Kehilangan 2 Juta Pelanggan pada Kuartal II 2022 Jumlah Pelanggan Netflix (TW I 2017-TW II 2022) Sumber : Statista,
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Penulis: Viva Budy Kusnandar
Editor: Annissa Mutia
22/4/2022, 21.10 WIB
Netflix melaporkan kehilangan 200 ribu pelanggan pada kuartal I 2022. Tercatat, jumlah pelanggan Netflix pada periode ini menjadi 221,64 juta pelanggan.
Ini adalah catatan terburuk perusahaan sepanjang dekade, dalam hal kehilangan pelanggan mereka. Netflix bahkan memproyeksikan kembali kehilangan sebanyak 2 juta pelanggan pada kuartal II 2022.
Berikut ini rincian bertambah/berkurang pelanggan Netflix pada kuartal I 2022 menurut lokasi:
Amerika Serikat dan Kanada turun 636 ribu pelanggan Eropa, Timur Tengah, dan Afrika berkurang 303 ribu pelanggan Amerika Latin berkurang 315 ribu pelanggan Sedangkan Asia bertambah 1,08 juta pelanggan Berita negatif tersebut langsung direspon oleh para investor untuk melepas saham yang memiliki kode NFLX tersebut. Alhasil, harga saham Netflix langsung anjlok 35,12 % ke level US$226,19 pada perdagangan Rabu (20/4/2022).
Rontoknya harga saham NFLX ini merupakan yang terdalam sejak 2004. Bahkan, harga saham Netflix telah terjun bebas lebih dari 63% sejak akhir tahun lalu.
Pendapatan Netflix masih mencatatkan pertumbuhan sebesar US$704,49 juta (9,98%) menjadi US$7,87 miliar pada kuartal I 2022 dibanding kuartal I 2021. Demikian pula beban pendapatan juga meningkat US$416,19 juta (10,76%) menjadi US$4,28 miliar pada kuartal pertama tahun ini dibanding kuartal pertama tahun sebelumnya.
Alhasil, laba bersih NFLX turun US$109,26 juta (6,4%) menjadi US$1,59 miliar pada kuartal I 2022 dibanding kuartal I tahun lalu. Demikian pula laba bersih per sahamnya juga turun US$0,25 per saham (6,49%) menjadi US$ 3,6 per saham pada kuartal pertama tahun ini dibanding kuartal pertama tahun sebelumnya.
(Baca: 200 Ribu Pelanggan Hilang, Harga Saham Netflix Merosot 35% )
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