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Netflix Proyeksikan Kehilangan 2 Juta Pelanggan pada Kuartal II 2022 | Databoks
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Netflix Proyeksikan Kehilangan 2 Juta Pelanggan pada Kuartal II 2022

Jumlah Pelanggan Netflix (TW I 2017-TW II 2022)

Sumber : Statista,

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Penulis: Viva Budy Kusnandar

Editor: Annissa Mutia

22/4/2022, 21.10 WIB

Netflix melaporkan kehilangan 200 ribu pelanggan pada kuartal I 2022. Tercatat, jumlah pelanggan Netflix pada periode ini menjadi 221,64 juta pelanggan.

Ini adalah catatan terburuk perusahaan sepanjang dekade, dalam hal kehilangan pelanggan mereka. Netflix bahkan memproyeksikan kembali kehilangan sebanyak 2 juta pelanggan pada kuartal II 2022.

Berikut ini rincian bertambah/berkurang pelanggan Netflix pada kuartal I 2022 menurut lokasi:

  • Amerika Serikat dan Kanada turun 636 ribu pelanggan
  • Eropa, Timur Tengah, dan Afrika berkurang 303 ribu pelanggan
  • Amerika Latin berkurang 315 ribu pelanggan
  • Sedangkan Asia bertambah 1,08 juta pelanggan

Berita negatif tersebut langsung direspon oleh para investor untuk melepas saham yang memiliki kode NFLX tersebut. Alhasil, harga saham Netflix langsung anjlok 35,12 % ke level US$226,19 pada perdagangan Rabu (20/4/2022).

Rontoknya harga saham NFLX ini merupakan yang terdalam sejak 2004. Bahkan, harga saham Netflix telah terjun bebas lebih dari 63% sejak akhir tahun lalu.

Pendapatan Netflix masih mencatatkan pertumbuhan sebesar US$704,49 juta (9,98%) menjadi US$7,87 miliar pada kuartal I 2022 dibanding kuartal I 2021. Demikian pula beban pendapatan juga meningkat US$416,19 juta (10,76%) menjadi US$4,28 miliar pada kuartal pertama tahun ini dibanding kuartal pertama tahun sebelumnya.

Alhasil, laba bersih NFLX turun US$109,26 juta (6,4%) menjadi US$1,59 miliar pada kuartal I 2022 dibanding kuartal I tahun lalu. Demikian pula laba bersih per sahamnya juga turun US$0,25 per saham (6,49%) menjadi US$ 3,6 per saham pada kuartal pertama tahun ini dibanding kuartal pertama tahun sebelumnya.

(Baca: 200 Ribu Pelanggan Hilang, Harga Saham Netflix Merosot 35%)

 

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