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Riset Ipsos Ungkap Kualitas Produk di Tokopedia Unggul, Bagaimana Marketplace Lainnya? | Databoks Home Riset Ipsos Ungkap Kualitas Produk di Tokopedia Unggul, Bagaimana Marketplace Lainnya? Riset Ipsos Ungkap Kualitas Produk di Tokopedia Unggul, Bagaimana Marketplace Lainnya? Marketplace dengan Kualitas Produk Terbaik (2022) Sumber : Ipsos Indonesia, 18 April 2022
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Penulis: Reza Pahlevi
Editor: Annissa Mutia
Tokopedia dianggap memiliki kualitas produk terbaik berdasarkan riset Ipsos. Sebanyak 74% responden beranggapan kualitas produk Tokopedia lebih baik dibandingkan marketplace lainnya.
Di peringkat kedua ada Shopee dengan 63% responden menganggap kualitas produknya yang terbaik. Selanjutnya, Lazada memiliki persentase sama dengan 63%.
Lalu, 50% responden menganggap kualitas produk di Bukalapak terbaik dan 40% menganggap kualitas produk di OLX terbaik.
Tidak hanya unggul di bidang kualitas produk, Tokopedia juga dianggap memiliki layanan pengiriman tercepat. Tercatat, 52% responden menganggap kecepatan layanan pengiriman Tokopedia lebih cepat dari marketplace lainnya.
Ipsos melakukan survei terhadap 1.051 responden yang tersebar di 15 kota besar Indonesia. Survei ini dilakukan pada 12-21 Januari 2022.
(Baca: Tokopedia, E-Commerce dengan Pengunjung Terbanyak pada 2021 )
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